Barcelona wants to go back to business as usual. That is the premise that defends the new theme that the Catalan artist has published Monkey, ‘Barcelona makes it’, a tribute to ‘Gypsy Sorceress’ of Peret. The song – part of the new campaign Moritz– It is a song to Barcelona and the desire to return to the streets after the hard months of confinement. The slogan is clear: let’s return to the time that the coronavirus he stole U.S.
Taking Macaco’s own musical language -vitality and simplicity as the mark of the house-, the video clip covers well-known landscapes of the Catalan capital, although it also has a memory for Tarragona, Lleida and Girona. Moritz will donate all the income generated from the campaign actions to promote initiatives that help groups affected by COVID-19.
‘Torna’, illustration by Javier Mariscal for the Moritz campaign (Javier Mariscal | Moritz)
The Moritz campaign also has the participation of the artist and designer Javier Mariscal, responsible for the graphics. Her illustration uses flat colors and a fresh language with references to different icons of the city of Barcelona and its geographical location. The poster gives brushstrokes of a lively, dynamic and lively Barcelona with which Mariscal intends to fill the word “torna” with life, the name of the song and the campaign.
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