This Friday February 27, Ludovic Hertault, the merchant of Tignes, is launching a solidarity pot. After making himself known through shocking videos on the internet, he wants to finance a stay in his resort for “disadvantaged” children.
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Ludovic Hertault has spun the metaphor of goblets to the end. In a new video published this Friday, February 26, this manager of a sports store in Tignes calls for “generosity” to finance a stay in a resort for “disadvantaged” children in January 2022.
This Savoyard trader, made himself known on the Internet through shocking videos where he challenged the government on the distress of actors in the mountain economy.
In this new video, no rant, but the launch of an online pot. With the Montain Smiles association and several partners, he wishes “helping underprivileged children discover the mountains.”
The merchant once again relies on the image of the cups to illustrate his point. Small or large (and even very large) Ludovic Hertault transforms the “galley goblet” into “generosity goblet” he describes in the description of his publication.
An evocation of his last video, which he published on January 20, to explain the impact of the health crisis on the mountain economy. Thanks to his new notoriety, the trader hopes to collect at least 60,000 euros.
“Help us fill this cup”
In his first video, already, the fifty-year-old played black humor by staging himself inert under the snow. An illustration, for him, of the distress of traders in the face of the “avalanche” caused by the closure of the ski lifts.
