After having conquered the busiest medium-haul routes, low-cost is attacking new markets where long-haul aircraft from historic airlines previously dominated. Slashed prices in sight, particularly on Paris-New York.
Destinations that are both more numerous and more distant, planes that are always full, passengers who are increasingly sensitive to the price argument. While air travel has almost closed the covid bracket, with traffic close to 2019, low cost is making a comeback.
On the long-haul side, historic airlines have a lot to do with fierce competition on transatlantic routes. The Norwegian Norse Atlantic Airways, which celebrated its first anniversary in June, continues to expand its offering. In May, it will offer direct flights between Paris and Los Angeles. This will be its third transatlantic connection from Roissy, after Miami and New York.
On Paris-New York, three low cost slash prices
Direct flights between the most visited city in the United States and the two Paris airports are reaching record levels. Air France and Delta, long-standing commercial allies, are now facing offers from their historic competitors (United and American Airlines), from La Compagnie, which is driving down the prices of the lucrative business class, and from three low-cost airlines. : Norse, the American Jet Blue and the French French Bee. Prices for Paris-New York flights are therefore unlikely to soar.
Faced with this strong competition which will increase on long haul – its backyard Air France counterattacks with its own low cost, Transavia. The French will be able to travel to Dakar from Paris, Lyon, Bordeaux, Toulouse and Marseille. Transavia is also trying to carve out opportunities for Emirates with a Lyon-Dubai route. Destination also served this winter from Marseille in preventive response to Air Arabia, the Emirati low-cost airline which plans to launch this route.
Passengers transported, tickets for sale… Ryanair multiplies the records
The network of low-cost airlines is also expanding in Europe with the deliveries of new aircraft, with more and more connections from medium-sized cities and to less “popular” destinations. Lapland, for example, will be able to count on offers from Ryanair, Vueling and Transavia.
The battle therefore promises to be arduous. And the company best equipped to win remains Ryanair, which in August broke a new record in the number of passengers: 18.9 million in a single month. In France alone, the European low-cost champion now serves 26 airports. And on its routes to France alone, Ryanair will put 5.7 million seats on sale during the winter season. Again, a record.
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2023-09-23 07:10:30
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