LinkedIn Expands Into Gaming to Boost User Engagement
Image Credits: LinkedIn China via Weibo
LinkedIn Ventures Into the World of Gaming to Increase User Engagement
LinkedIn, the social platform with more than 1 billion users primarily known for networking and professional recruitment, is now entering the gaming arena. In a bid to boost user engagement, the Microsoft-owned company is exploring the world of puzzle-based games. The introduction of games like “Queens,” “Inference,” and “Crossclimb” is aimed at capturing the puzzle-craze wave that recently led games such as Wordle to viral acclaim.
LinkedIn Envisions Gaming Ranking Based on Workplace Scores
Experts analyzing LinkedIn’s code have discovered plans for a gaming experience integrating the user’s workplace. It appears LinkedIn’s idea involves ranking companies based on the gaming scores of their employees. This innovative approach to gamification could revolutionize the way companies engage with employees on the platform, further promoting bonding, teamwork, and conversations.
Microsoft’s Gaming Prowess Supports LinkedIn’s Foray into Gaming
Being subsidiary to Microsoft, LinkedIn benefits from its incredible gaming portfolio, which includes Xbox, Activision Blizzard, and ZeniMax. Microsoft’s recent quarterly earnings revealing $7.1 billion in gaming revenues confirm its strong gaming presence. However, LinkedIn’s spokesperson remains tight-lipped about the extent of Microsoft’s involvement in the gaming project.
Gaming Industry’s Influence in Shaping Online Platforms
Games have long been among the most popular apps for mobile phones and PCs, both in terms of generating revenue and user engagement. Non-gaming platforms have taken note of this trend and tapped into the gaming allure to captivate and retain users. The New York Times increasing its user base through the acquisition of the viral hit Wordle is a testimony to the success of such integration.
Mixed Results in Gaming Endeavors
While gaming integration has proven fruitful for some, others have seen mixed results. The Meta Quest and the Meta-based Facebook shutdown clearly highlight the rapid changes in user behavior and interests. Facebook, a major social network, has shifted its focus to mixed reality experiences and the Meta Quest business, reacting to the decline in usage of its gaming app.
LinkedIn’s Strategy to Enhance the Platform
LinkedIn has consistently pursued different features to enhance user experience and relevance to the professional world. From online education and professional development to publishing and news operations, the platform constantly evolves. Introducing video tools, partnering with creators and influencers, LinkedIn is determined to remain a cutting-edge platform catering to professional networking, knowledge-sharing, and user engagement.
LinkedIn’s Expansion into Gaming to Take the Platform to New Heights
By venturing into gaming, LinkedIn is poised to captivate its vast user base and boost user engagement to unprecedented levels. The integration of puzzle-based games promises to unlock moments of fun, foster deeper relationships, and ignite conversations within LinkedIn’s professional ecosystem. As the company delves into the immersive world of gaming, users eagerly anticipate the launch of this exciting new addition.
