Informed sources reported that the rare components raised the costs of making the next-generation PlayStation platform from Sony to about 450 USD per unit, which imposed a difficult decision to set prices in competition with Microsoft.
The Japanese company is preparing to replace the (PlayStation 5) platform (PlayStation 4) that was launched about 6 years ago, and is expected to launch in late 2020, the same time that Microsoft is preparing to launch the next generation of its gaming platform (Xbox Sires). Xbox Series X.
Sony usually finishes fixing the price of the game console in February of the release year, and then the mass production phase begins in the spring. But with (PlayStation 5), the company is following – according to Bloomberg, citing its sources, who requested that their names not be mentioned for the privacy of the matter – wait and see.
When Sony launched the PlayStation 4 platform in 2013 at a retail price of $ 399, market research firm HIS Markit estimated the manufacturing cost at $ 381. And if the cost of the PlayStation 5 industry is about $ 450, the retail price may be at least $ 470. Thus, it will be difficult for consumers to upgrade to the new version of the platform.
According to Bloomberg sources, the most difficult thing for Sony is to provide a reliable supply of DRAM and NAND flash memory, given that these memories have become a lot in the smart phone market that is preparing for the era of 5G networks.
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It is also noteworthy that the game manufacturers are not looking for a large profit margin compared to the phone companies, given that they benefit from the lucrative video game market, and subscribe to games broadcast services.
As Sony seeks to lower the price of the upcoming gaming platform, Bloomberg quoted its sources as saying: The ongoing outbreak of the Corona virus has had no effect so far on preparations for the production of (PlayStation 5). They added that the company has not yet decided how many (PlayStation 5) units it will manufacture in the first year.
Separately, Bloomberg sources said that Sony plans to launch a new version of the PlayStation VR, which may be put on the market in conjunction with the launch of the (PlayStation 5).
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