Will the business lawyer Didier Poulmaire save the cyclist equipment manufacturer Mavic (Manufacture of velocipedic articles Idoux and Chanel)? Placed in receivership in early May, the technical partner of the Tour de France, specializing in particular in the manufacture of wheels, could be the subject of a takeover project which includes the lawyer.
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“The idea is to finalize a project that helps save the jobs and the genius of the men and women who made the” yellow blood “, emphasizes Poulmaire. The round is well under way and should be added a big name in the French economy for which several avenues are still being studied. “
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Submission of takeover offers until June 2
Former adviser to Laure Manaudou, the lawyer had played a major role in the acquisition of Olympique de Marseille by the American billionaire Frank McCourt in 2016. He maintains an intimate relationship with the brand through his regular practice of triathlon under the colors of French stadium.
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“The difficulties encountered by Mavic constitute for me the opportunity to mobilize the economic actors who intend to participate actively in the construction of the famous ” after world ” which we have heard a lot about lately», he insists, borrowing from the Japanese the formula of “Patriotism economic “.
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“A small group of experts” and ex-runners around Poulmaire
More than 200 jobs are threatened. The deadline for submitting takeover offers from one of the oldest French companies, founded in 1889 in Lyon, was set for June 2. Mavic’s unions had questioned the strange takeover of the company in the summer of 2019 by the American investment fund Regent LP from the Finnish group Amer Sports. They also denounce the underinvestment suffered by the group under its last two owners.
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“To succeed in the bet to ‘save the Mavic soldier’ is to prove that France intends to support its industrial tool, the employees who made Mavic, explains Didier Poulmaire, and beyond, the players in the world of sport who will allow France to shine at the Paris 2024 Olympic Games. ”.
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Didier Poulmaire announces that he has built up around him “A small group of experts from the bicycle manufacturing, distribution, events and marketing sector and two renowned professional ex-riders” to carry out its recovery project.
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