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Laila Bagge’s stock of products from Kolai burned down

All products are completely destroyed

Published 2024-03-16 12.35

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The big fire in Norrköping has destroyed the entire stock of Laila Bagge’s beauty brand.

The radio profile describes the whole thing as a slap in the face.

– It was our only warehouse, everything is destroyed, she says.

The fire in the 10,000 square meter warehouse spread quickly. There was a lot of pressure and the rescue service stated that they were afraid of explosions because there were gas cylinders in the building.

Now it turns out that it was, among other things Laila Bagges51, warehouse where she stores all the products for the beauty company Kolai.

– I was on the radio when the news about the fire came out and honestly had no idea that it could be my warehouse. When we read it on the radio and talked about it, I just thought, “God, poor people, all those who are affected,” says Bagge to Aftonbladet.

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full screen Fire in Norrköping Photo: Ulf Wigh/Wighsnews

Everything was completely destroyed

Then Laila Bagge’s boyfriend called Korosh Kananian, 33. It was their warehouse that burned down. All beauty products were completely destroyed in the heavy fire.

– It was like a slap in the face to hear that. Really fucking annoying, I didn’t realize it was true. It was our only warehouse, everything is destroyed, she says.

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full screen Laila Bagge. Photo: Björn Lindahl

“It’s a disaster, frankly”

It will take approximately two to three months before new products are ready to be produced. Laila Bagge hopes that the retailers Kolai cooperates with are lenient.

– It’s a disaster to be honest, there will be a total stop in sales because the products that are out in stores are the only ones left. But we don’t give up, Kolai is our heart child.

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