With the accelerated rise of the digital economy,Metaverse (also known as metaspace), Web3And other concepts have emerged and become one of the hottest topics in the consumer industry. Many platforms, brands, and celebrities have created diverse online virtual businesses with virtual scenes as the core elements.Virtual live broadcast, digital collection of the Metaverse press conferenceetc. has become the main field of a new round of innovative marketing.
As the vitality of the Metaverse continues to explode, celebrities like JJ Lin and Stephen Chow have started betting on Metaspace to expand the boundaries of their IP operations. In August of this year,Jay ChouMy company Jewel Music officially announced the launch of “Jay Chou Limited Collection DEMO Space” Once this music meta space activity was launched, it sparked heated discussions and experiences from thousands of fans. Recently, Kuaishou officially announced that it has become the exclusive partner of Jay Chou Metaspace, and Jay Chou Music Metaspace has also officially settled in Kuaishou, and will open a limited-time free experience for interested users from December 29 to January 28. of stellar metaspace. In fact, before the official announcement of this collaboration, a number of cooperation actions had already emerged between Kuaishou and Jay Chou: from opening a new online concert model to meta-spatial experience upgrade, the collaboration between Jay Chou and Kuaishou continued to progress.
Yuan space fantasy linkage campaign Kuaishou friends club exclusive record
As the only social platform in Chinese where Jay Chou has established himself, Jay Chou himself is active in Kuaishou to promote his music metaspace. In the short buddy club warm-up video released by Kuaishou, Jay Chou said, “Friends who like to study my songs should study my demo.” The demo is actually his metaspace in terms of musical tracking and the concept of the metaverse. A big plus.
At the same time, Kuaishou isfriends clubDuring the period, there was also a dream connection with Jay Chou Yuan Space: for users who participated in Friends Club activities, they were given surprise benefits by winning coupons for limited-time experiences of Yuan Space.
According to Jay Chou’s online buddies club battle report published by Kuaishou, more than 28 million people have made reservations for this “buddies club”, with more than 1.05 billion likes and 11.29 million live broadcasts, verifying again its unparalleled appeal. In this “Brotherhood Club”, Jay Chou sang songs such as “Still Wandering”, “Peninsula Iron Box” and “Sunny Day”, igniting a musical carnival for Kuaishou veterans and even the entire network user, and many netizens have complained “Youth is backing up.”
In-depth collaboration and further advancement to create a new model of the musical universe
This time, Kuaishou officially announced to become the exclusive partner of Jay Chou Yuan Space,From December 29 to January 28 is a limited time free internal test periodUsers who have successfully received experience vouchers in the past will also be the first group of users to experience a free experience after Jay Chou Yuan Space settles in Kuaishou.
The strong alliance between Kuaishou and Jay Chou this time explores the seamless integration of virtual world and music experience through cutting-edge technology, creating a new era of home Internet platforms and star metaspaces, and also enables video APP cooperation nationwide short films and the personal IP of the Chinese music king, rising to a higher experience dimension.
Users open Kuaishou APP or Kuaishou Extreme Edition APP, search for “Classmate Zhou” to enter the homepage of Classmate Zhou Kuaishou, find the access entrance of “DEMO Space”, and use the time free trial coupon limited to click to enter . In the meta-space, you can experience the 5 spaces for yourself, corresponding to several original music demos selected by Jay Chou that have never been released before, including “Blue and White Porcelain”, “Sunny Day”, “Stranded”, ” Love in BC”, and a new song “New York Subway” which has never been released and is extremely complete. Users can glimpse the trajectory of classic achievements from his musical prototypes and feel his vision of the song world and musical universe through Jay Chou’s DEMO works. In the metaverse space enhanced by digital technology, through a new interactive experience and immersive feeling, listen to the unparalleled and unrepeatable DEMO prototype and experience the notes and rhythm that flashed in Jay Chou’s mind in the beginning, how to create a song with great vitality A timeless classic.
During the limited-time experience period, Kuaishou will continue to integrate and release limited-time free trial qualifications so that more users have the opportunity to experience the metaspace filled with Jay Chou’s musical energy. Users who want to get experience qualifications can go to @周同学 to post comments under the promotional video of the event and will have the opportunity to receive limited experience coupons. In order to continuously improve the experience effect of Metaspace and continue to bring users a better audiovisual experience in the future, Kuaishou and Bohe also set up a feedback portal in the space, which is open for users to collect experience ideas and suggestions and imagine future experiences together. This also brings higher expectations to users: What other imaginative sparks will emerge from this mighty alliance in the future, and how will it lead everyone into a surreal experience space that spans time and space to experience audio-visual fun and entertainment? the musical metaverse.
Since Jay Chou moved here in 2020fast workerSince the inception of the platform, Kuaishou and Jay Chou have continued to deepen the cooperation. Since Kuaishou’s first short video announcing his entry, the number of views in 6 hours has exceeded 71.03 million, and the cumulative number of viewers surpassed 42.6 million when Kuaishou began the first live broadcast. Until the first live broadcast in the form of an online “Friends Club” surpassed 1.05 billion likes, Kuaishou and Jay Chou never stopped exploring new elements and new ways to play together. Today, as the first platform in the industry to host celebrity home metaspaces, Kuaishou is still at the forefront of innovation and has teamed up with Jay Chou to create a new era of celebrity home metaspaces.
Further reading:
