With live concerts KISS is the real end. Swedish entertainment investment company Pophouse has struck a landmark deal with the iconic band, acquiring artistic interest in the recordings KISS including publishing rights.
The band has sold over $300 million in back catalog sales. Pophouse intends the brand KISS continue to develop, gain new audiences and sources of income. The partnership will create digital versions of individual band members and the entire digital show, similar to “ABBA Voyage”. The project was presented at the last concert KISS December 2, 2023 at Madison Square Garden.
Johan Lagerlöf, Head of Investments at Pophouse, says: „KISS are one of the most recognized and iconic bands in music history. They redefined the concept of rock shows and always took their art to new uncharted territories. The band has been able to reach new and new generations of fans and our mission is to fulfill the band’s vision to become immortal and allow new generations to be part of the journey KISS. With the help of the fans’ energy, our expertise and creativity, we are going to make this vision a reality.”
Gene Simmons, bassist and co-founder KISSalso commented on the news: “We’ve always pushed the boundaries in popular culture. This partnership will ensure that we continue to do so. Pophouse is not afraid of new things. We already have several plans including an avatar show, a biopic and a KISS experience. The future can’t be better!”
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