“Kings and Queens League make debut on Cuatro with low audiences but big impact on Twitch and YouTube”

In both cases, with low audiences for the second channel of Mediasetwhich in a surprising move announced early last week an agreement with Kosmosthe company of the former Barcelona player, to broadcast one game per day on its grill.

Queens League match audiences

Thus, Cuatro broadcast its first game of the Queens League this past Saturday, which faced Pio FC y Annihilators. The meeting, corresponding to the first day of the first season of the competition, was followed on average by a 3.5% share and 295,000 viewers between 8:01 p.m. and 8:50 p.m., making it the fifth option among generalist channels. That is, it only surpassed the 2last with the documentary George VI: brother, husband, king.

Queens League Competition Audiences:

To the data for Cuatro, we must add those obtained by the match on Twitch and YouTube, the main broadcast windows of the Queens League. The data of the latter, shared by the specialized company TVTop, reflect that the match had a greater following on the Queens League Twitch channel, exceeding the barrier of 100,000 devices connected on average during the match. Of course, with the usual nuance in these cases: Twitch does not count people living in Spain, but devices connected throughout the world.

In any case, we are talking about an insufficient audience for Cuatro, but an enviable one within the Twitch and YouTube universes. And it makes sense, since it is on both platforms that the mostly young audience that follows the competition moves, led by some of the streamers most popular Spanish-speaking

Pio FC-Anniquiladoras audiences (from 8:01 p.m. to 8:50 p.m.):

Kings League match audiences

If we talk about the Kings League, the conclusions are the same. The match Swine-xBuyerfrom the first day of the second season, scored an average audience of 3.5% share and 382,000 viewers in four. It was also the fifth option among the generalist channels, losing to the rest of the contenders except La 2, which this time was the red lantern with the duo Ruralitas-Rural tourism in the world.

Kings League Competition Audiences:

As in the case of the Queens League, the audience for the clash was very relevant on Twitch and YouTube. In fact, only on Twitch it exceeded 300,000 connecting devices between the official channel of the league and that of Ibai Llanos. Adding those of YouTube, the figure was over 400,000.

Pig audiences-xBuyer Team (from 8:04 p.m. to 8:55 p.m.):

Conclusions of the first day

It should be said, before moving on to the conclusions, that following the example of football broadcasts, Kings/Queens League matches aired virtually ad-free. There was barely a minute of announcements in the case of the women’s competition, and two in the men’s, in both cases coinciding with the rest time. This explains why Cuatro broadcast large blocks of advertising (13 minutes) at the end of one and the other meeting.

That being said, the data from both helps answer the big question: How did Cuatro play after what he saw this first weekend? Bad at first glance, but with nuances.

Yes, we have said that the Mediaset channel was the fifth option among the generalists both with the broadcast on Saturday and with the one on Sunday, but it has already been so before. Therefore, its role within the strip that is now occupied by the Kings / Queens League It has not changed, but its figures have. Last weekend, without going any further, Four a day 20h got more viewership on Saturday (4.1% and 316,000) and Sunday (4.6% and 410,000). And the previous one, even more (6.9% and 576,000; 5.5% and 553,000).

That is to say, that the broadcast of the Kings/Queens League has meant, at least on this first day, a numerical regression for Four. But since it was already the least watched of the five main generalists in this broadcast section, let’s say that “it didn’t have much to lose” in audiences trying with Piqué’s league. The result has not been successful, no, but at least Cuatro has managed to attract young people (7.2% share on Saturday and 10.4% share on Sunday among the public from 13 to 24 years old, Mediaset highlights) and leave a new sample more that it is trying to revive with new content.

The last one, the Kings/Queens League, which in its first contact with national linear television -which is not regional, since TV3 already broadcast the Final Four of the first men’s edition- has shown that what succeeds on Twitch does not have to do it on traditional televisionand vice versa, since we are talking about different audiences accustomed to different consumption habits and content.

Because, after all, this tournament is still a niche product with a lot of traction among the youngest, who consume it mainly through mobile phones. And linear television is, in turn, a window of its own for an older audience that, in general, lives on the margins of the phenomenon of streamers. This is reflected, in fact, by the figures obtained by Cuatro this weekend, although with the doubt of knowing what numbers this ‘new football’ would do on a more massive television channel.