On February 16, Yang Honghai, chief operating officer of Kia China, shouted on Weibo, asking BYD Wang Chuanfu to educate his team well.
Its post stated: “Wang Chuanfu, please educate your team well, the navy also needs to improve its quality,You said that we are a stick car, please reflect on your product first? Is the BYD brand name nice? Isn’t it just a curse word?When will your product not spontaneously ignite on the street? When can you mark real mileage? When can you not cheat? When did you rank first in China Customs passenger car export data? “
Judging from the tone, the executive can be said to be out of breath. This microblog has been deleted.
Naturally, Wang Chuanfu did not respond, but BYD’s official account “Xiaodi Express” responded: “I wish Mr. Yang Honghai, Chief Operating Officer of Kia China, a smooth New Year’s work.“The pattern is high and low.
Previously, Yang Honghai also expressed his opinion on Weibo that “buy a gasoline car within 150,000 yuan”Kia’s new K3 is listed at a price of 112,900 to 143,900 yuan, and the highest discount of 23,000 yuan was given immediately after it was launched, which is equivalent to a direct drop of the starting price to 89,900 yuan.
The starting price of the BYD Qin PLUS DM-i Champion Edition, which was just launched not long ago, is 99,800 yuan, directly entering the hinterland of Kia’s new K3, and won 32,058 orders in seven days.
It is understood that Korean cars represented by Kia were also brilliant in the Chinese market 10 years ago. At that time, the annual sales peak of Hyundai + Kia exceeded 1.7 million vehicles, and the market share in China reached 8.96%.
In the past 2022, the total sales volume of Hyundai + Kia was only about 380,000 vehicles, which is not as good as BYD’s Song family.
