Home » today » Business » K-pop market perception change… Kakao, entertainment industry’s advantage

K-pop market perception change… Kakao, entertainment industry’s advantage

SM takeover battle ‘finally finished’… Kakao secures SM management rights
Overseas entertainment business expansion Kakao Entertainment likely to speed up listing
Hive seems to be drunk with the financial burden of ‘War of Money’


[앵커]

Hive and Kakao, who were running parallel over SM, came to a dramatic agreement and the takeover battle came to an end.

As Kakao, a dinosaur in the IT industry, quickly rose to become a key agency in the entertainment industry, it seems that there will be a change in perception in the K-pop entertainment industry.

This is reporter Cha Jung-yoon.

[기자]

Following the corruption disclosure war, the SM takeover war escalated into a war of money.

Seung-gi has moved to Kakao.

As Hive suddenly declared a ‘stop’ in the takeover process, Kakao took control of SM.

As a result, Kakao Enter will stand shoulder to shoulder with Hive as the second largest company in the industry with the intellectual property rights of SM artists, following singer IU and girl group Ive.

In the future, Kakao will expand its overseas entertainment business, and it is expected to accelerate the listing of Kakao Entertainment.

Hive, which promised platform cooperation with Kakao instead of management rights, is expected to focus on the fan community platform ‘Weverse’ business that it is working hard on.

In the music industry, it is an observation that popular K-pop stars led by SM may enter ‘Weverse’.

In addition, there is a possibility of realizing profits by selling SM shares.

If the tender offer offered by Kakao sells 15.78%, including the stake transferred from former producer Lee Soo-man, at 150,000 won, Hive will reap a profit of more than 100 billion won.

As SM’s share price soared due to the overheating of the takeover battle, it is judged that it took advantage by prioritizing defense of its stock price rather than massive blood loss.

[이인철 / 경제평론가 : 카카오가 15만 원으로 더 높게 배팅을 했는데 이게 만일 여기서 하이브가 한 단계 더 높이면 ‘승자의 저주’ 우려가 있습니다. 이 가격에 과연 인수할 만한 가치가 있어? 이런 우려 때문에….]

While Kakao’s tender offer for shares in SM will proceed as scheduled until the 26th, the two companies plan to materialize cooperation projects related to SM in the future.

This is YTN Cha Jung-yoon.

YTN Cha Jung-yoon ([email protected])

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