- The former partner of the singer sent a message that was not well received by all users on Twitter.
- Timberlake had a relationship with Britney that did not end on the best of terms.
- Despite the fact that the message sought to raise awareness, the response of some users was to question the image of the also music producer.
It is well known by all that one of the main assets that singers have is their image, that is, the way the audience receives them, the concept in which they have them and the way of being of one or the other, therefore, to For these characters, it is of the utmost importance to take care of every aspect and stay away from controversies as much as possible so as not to put at risk the different qualities attributed to them by their fans. And this small crisis is the one that one of the most representative singers of the Pop genre is experiencing, we are talking about Justin Timberlake, who as a former partner of Britney Spears, wanted to join the request of the also singer to regain her freedom, Justin wrote a message in his Twitter account that although much of the Twitter universe was well received, another important group called him hypocritical, misogynistic and having no respect for women.
There were those who even remembered an episode, where Timberlake flagrantly violated the privacy they had as a couple, revealing details of a sexual nature that, of course, did not have the consent of the pop princess to be exposed, so his comment regarding the support he wanted to give Britney, was even interpreted as a mockery of her person.
A message from Timberlake can give you an image crisis
After what we saw today, we should all be supporting Britney at this time.
Regardless of our past, good and bad, and no matter how long ago it was… what’s happening to her is just not right.
No woman should ever be restricted from making decisions about her own body.
— Justin Timberlake (@jtimberlake) June 24, 2021
But then, if the message has such characteristics, in which it effectively shows its support, why has its image been put at stake? Well, in 2002 Britney and Justin ended their relationship on terrible terms. The N * Sync member accused her of cheating on her and even portrayed her in the video for the song ‘Cry Me A River’.
At the time Britney was one of the most sexualized artists in the business. And yet, in a radio interview, Timberlake publicly revealed that they had both had sex, that he had taken her virginity.
After this statement, the press harassment towards Britney only grew. Her image as a good girl was shattered and Justin was never questioned for having displayed her intimacy like this without her consent.
For this reason, what followed her message of support, far from being an incentive for the fans who have joined the cause of Britney, was the opposite because with this she earned rejection messages from some members of the social network Twitter.
Justin Timberlake right now pic.twitter.com/hwelx9pYNH
– veni (@ kipai_030) June 24, 2021
Britney after seeing the hypocritical statements of Justin Timberlake pic.twitter.com/vU55p5d8Zk
– Y? (RaDraPalpatine) June 24, 2021
Who do we fuck first? Justin Timberlake, Britney’s Dad, or Drake Bell? pic.twitter.com/Jd46G5cl5L
– Adriana (@Dime_Ady) June 24, 2021
GOD, how cynical Justin Timberlake is, who wants to kick him to “cry a river”. #FreeBritney pic.twitter.com/fFvvUT6xTS
– DEGA (@im_dega) June 24, 2021
At this point it is worth remembering that any type of event is defined as a crisis, which puts the functioning or the reputation and image of a person or company at risk.
The negative impact that this episode has on the internal and external public determines its severity and extent of damage. Therefore, good crisis management seeks, above all, to mitigate the damage that may occur and channel the impact towards the lowest possible cost of destruction.
An accident, malpractice, spoiled food, insects and rodents in a restaurant; a fact of insecurity in a company; reformulations of a business; an environmental disaster; complaints from neighbors for any issue; a “dirty rag” from a person; improper photographs, rumors, a scandalous separation, scams, corruption, leaks of confidential topics: these are examples of crises that companies and even small businesses can face, and also people who have a performance with public visibility. Because of the singer’s job at this time, he should focus on not making comments, without a prior analysis of how his words can be used.
Now read:
–
