Logo of the saga ‘Jurassic Park’ (‘Jurassic Park’). – TWITTER
–
Sometimes cinematographic works hide more stuff and take more work than can apparently be seen at a glance. That is the case of the literary and cinematographic saga of Jurassic Park (Jurassic Park), in which those already extinct beings (dinosaurs) come back to life.
On this occasion, the graphic designer Mauro Lorenzo It exposes in an interesting Twitter thread the evolution of the logo of the popular saga.
Welcome and welcome to Jurassic Park.
Do you know the history of the Jurassic Park logo? It includes a thousand customer changes, back and forth, “I want a dinosaur, no meat, no scales, no eyes, but be a dinosaur, but look cool like Jason Momoa” and much more.
I open thread. 1/14 pic.twitter.com/qE9IB5wPSF
— Mauro Lorenzo Mauro (@Lo_Mauro) May 13, 2021
It all begins in 1991 with author Michael Crichton looking to hire a designer to do the cover for his book “Jurassic Park.” He hired Chip Kidd on the premise of “Don’t show flesh and blood dinosaurs on the cover.” I imagine the Kidd face: pic.twitter.com/UtVPlonqjI
— Mauro Lorenzo Mauro (@Lo_Mauro) May 13, 2021
The publisher of the book told Kidd very loosely, “Imagine the poster of Jaws, simple, cute and super
iconic, we want something like that. “As if it were so easy, right?— Mauro Lorenzo Mauro (@Lo_Mauro) May 13, 2021
He made sketches, footprints, scratches, shadows, everything was rejected by Crichton. Until on a visit to the museum, in the gift shop (where great ideas happen), he came across the diagram of the fossils of the first tyrannosaurus rex discovered. Made a silhouette. He presented it and it was approved. pic.twitter.com/mv5MSMujvT
— Mauro Lorenzo Mauro (@Lo_Mauro) May 13, 2021
Before the book went on sale the author had already sold the story to Universal Studios, with Spielberg as director. Then began the need to create a logo not only to promote the film, but also to function as a promotional element INSIDE the film. pic.twitter.com/Ni5bV9LvCK
— Mauro Lorenzo Mauro (@Lo_Mauro) May 13, 2021
Spielberg wanted something that was “cute, cool, but not too expensive.” The logo had to be versatile, it would appear on badges, uniforms, vehicles, flyers, park signs, perhaps the most dreamed and ambitious project that a designer could dream of. pic.twitter.com/1j7s2JpC6q
— Mauro Lorenzo Mauro (@Lo_Mauro) May 13, 2021
The logo was in charge of the internal creative team of Universal Studios, with Tom Martin at the head and the help of a great Mike Salisbury. That by then I had already made the logos for Star Wars, Alien, Apocalypse Now among others … these were some of the proposals … pic.twitter.com/M5rOyIpZTC
— Mauro Lorenzo Mauro (@Lo_Mauro) May 13, 2021
Here are some additional logos rejected, because we all know design is a process, of blood, sweat, and tears. More tears than anything else. pic.twitter.com/OivNbNOh2i
— Mauro Lorenzo Mauro (@Lo_Mauro) May 13, 2021
Finally, Sandy Collora, a concept artist, took the dinosaur from the cover of the book, made a container for it, and added the typeface. At times, designing is not inventing something new, but taking advantage of elements that already exist. Steal like an Artist. pic.twitter.com/Z3xcMuBDn3
— Mauro Lorenzo Mauro (@Lo_Mauro) May 13, 2021
The Jurassic Park logo appears constantly throughout the film, occupying more time on screen than any of the protagonists. And let’s say it, the dream of every client who wants their logo to go everywhere and GIANT. “Make my logo bigger!”. pic.twitter.com/636z0pJiiG
— Mauro Lorenzo Mauro (@Lo_Mauro) May 13, 2021
In parallel, they worked on the design of the poster together with John Alvin, the creator of the ironic ET poster. And they found themselves again with the problems that Kipp, the creator of the cover of the book, had had, how to show the dinosaur without showing dinosaurs? pic.twitter.com/g4rrAHBLH3
— Mauro Lorenzo Mauro (@Lo_Mauro) May 13, 2021
Some other sketches for the poster pic.twitter.com/NMZxSIuful
— Mauro Lorenzo Mauro (@Lo_Mauro) May 13, 2021
Finally when the poster was almost finished, with the mythical portal of Jurassic Park and dinosaur footprints on the floor, Univesal Studios said: “Well no, my dear” that is not going to be our poster. pic.twitter.com/chcuZ2JQjQ
— Mauro Lorenzo Mauro (@Lo_Mauro) May 13, 2021
And perhaps in one of the few decisions in the history of design and perhaps in the cinema where the whim of a studio is successful, they chose to go with the logo on black as a poster. What do you say? pic.twitter.com/ejreV9s9b9
— Mauro Lorenzo Mauro (@Lo_Mauro) May 13, 2021
–
