Before becoming the new director in charge of Puma strategy, Julie Legrand Haverkamp distinguished herself within the H&M brand!
A wind of novelty is blowing over Puma! Indeed, Julie Legrand Haverkamp, who previously stood out at H&M, has just joined the ranks of the German label. MCE TV reveals everything to you from A to Z.
Exit H&M: Julie Legrand Haverkamp arrives at Puma
H&M is an essential brand for the biggest fashionistas. Trinkets of all kinds, ultra trendy sets, it’s hard not to find what you’re looking for in the store. But also on the site.
In addition, the low prices continue to appeal to everyone. In the past, the group could rely on the talents of Julie Legrand Haverkamp. Who, as a reminder, stood out as marketing director.
But the latter has just started with Puma to be senior director responsible for the overall strategy of sports equipment!
New challenges for the manager. Internally, the reorganization of the company is on everyone’s lips.
“This follows the company’s decision in June to revamp its global branding and marketing operations. And transfer them from Boston at PUMA headquarters in Herzogenaurach, Germany », also delivered in a Puma press release.
Note that since the end of 2022, Arne Freundt has been at the head. As for the marketing department, Richard Teyssier is in charge.
“With Julie, we have found an experienced leader to lead Puma’s global brand strategy », rejoiced the main person concerned.
And also complete: “She will define and implement our strategy to increase brand visibility. And to strengthen the PUMA brand and its perception throughout the world. »
Brand muses
Just like H&M, Puma also knows how to surround itself with big stars to promote its new companions! The latest one that caused the buzz? His collaboration with Rihanna!
The Fenty x Puma line had the merit of making an impression. “Becoming a mother opened up other perspectives for me. And allows me to collaborate again with Puma by bringing new ideas”, Rihanna then confided to Vogue France.
Near the OBS in 2017, the singer confided in this lovely partnership. At the time, she had also come to Paris on the occasion of the Fashion Week to present a new collection with Puma.
“I wanted different silhouettes. Small or huge, color… Stripes, checks. I wanted to play with all that and I felt that the theme ‘back to school’ was the best way to achieve this, Rihanna also analyzed.
For its part, H&M can also boast of having had Vanessa Paradis. Or even Katy Perry as the face of the brand. Without forget Gigi Hadid to name but one. When it comes to style, she’s the queen!
“My goal in life is to look as chic or dressy as possible. While being comfortable, Bella Hadid’s sister then confessed to Vogue France.
And to slide too: “I very rarely wear clothes, even on red carpets, that I don’t feel comfortable in. Because I feel like I can’t be myself. The Guest in Residence outfit is made to make you feel good. It’s so comfortable! “. Noted !
2024-02-20 17:47:09
#brand #marketing #director #stolen #Puma
