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Rush limps without a single television channel to put in his mouth. The driving force behind Canal +, Canal Satélite Digital, Localia TV, CNN +, Los 40 TV, Documanía or Cuatro he misses a project that covers the gaps left by some of the assets that were sold after the crisis unleashed in 2008.
It should be remembered that the multimedia sold in 2010 Four and 22% of Digital + to Mediaset for 976 million euros, and in 2015 56% of the audiovisual payment platform to Telefónica for 750 million euros.
HURRY BACK TO THE WORLD OF TELE BY OUGHOURLIAN
The new non-executive chairman of Prisa, Josep Oughourlian, which is in turn the largest shareholder through the Amber Capital fund, acknowledges that the holding company has “some prestigious brands, but with which, apart from Santillana, little had been done until now.”
The Armenian, considered to be close to Pedro Sanchez, has clear plans for Prisa: “This subscription model must be started, the digitization of radio must be promoted with the development of podcasts, probably an audiovisual part should be added, because what this group lacks is an audiovisual part… ”.
“The good thing is that all these investments do not require too much money, we are talking about taking equipment, journalists, make small and sensible investments that can greatly accelerate the digital development of this company“, Add.
MONZÓN FELL AT AMBER CAPITAL’S PROPOSAL
Oughourlian in recent statements made to The country ensures that Javier Monzón has lost the non-executive presidency of Prisa due to “governance problems in recent years” and due to the “dynamics of creating value for the company”.
But what really highlighted the fall of Monzón was that he believes it encouraged the sale of the media: “We have had a very difficult year, with many tensions over the group’s strategy. Selling Santillana Spain It was not an easy decision to reach a consensus. The offer to sell the media, as shareholders, bothered us a lot and led us to think that there was a significant conflict of interest ”.
And, fed up with being classified as an investor Pedro Sanchez in media matters, he points out: “I have not invested 300 million euros to be able to do favors for the Government of Spain. It is nonsense. I have come here to earn money ”.
THE ‘DECAPITATOR’ OF CEBRIÁN
Oughourlian, without much support in the establishment, has managed to overthrow two strong men of the elites as Juan Luis Cebrián and Javier Monzón (friend of the former director of El País and intimate of Ana Patricia Botín).
The new non-executive president of Prisa is clear that in Spain public relations should not be neglected: “When I entered Prisa, perhaps one of the mistakes we made is that we were very focused on business and we did not enter anything into issues of Spanish politics, which was the great terrain of Juan Luis (Cebrián).”
It also recognizes that “the Santander has had a lot of prominence in this company, perhaps too much for a bank. I like that banks finance companies and less that they get involved in the governance of media companies ”.
SIGNINGS FOR THE PRISA GROUP BOARD OF DIRECTORS
Prisa has incorporated into its Board of Directors Javier Santiso and Rosauro Varo, which according to the group “fit with the matrix of competencies prepared by the Appointments, Remuneration and Corporate Governance Committee, providing the professional and personal skills required by the Board of Directors, in particular, digital transformation, entrepreneurship, generational renewal and active participation in the field of culture ”.
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