TRIBUNNEWS.COM – To reach more customers, Micro, Small and Medium Enterprises (MSMEs) need to do promotions. One of them is promotion through video.
In the increasingly developing digital era, of course, MSME actors must master the skills of making promotions or promotions video marketing to introduce their products.
Promotion through video can be done via YouTube, Facebook to Instagram with the aim of increasing brand awareness to their products.
Here are 3 tips for making attractive product promotion videos for MSME actors.
1) Start with an Interesting Narrative
The highest percentage that determines whether the viewer decides to stop watching your video lies in the first 3-7 seconds.
Creating an interesting narrative at the beginning of a video about your business will certainly keep people watching.
Cool narratives can have various ideas, ranging from scene attractive, to a synopsis of the story about your product that makes the audience curious.
2) Tell Your Product Well
Consumers are often bored or not even interested in video marketing which is too direct to mention the product. So, you can convey product messages directly soft-sellingfor example by telling stories.
The message that can be conveyed must be attractive. to the point and able to brew the emotional side of consumers. So that it will leave a good impression on the hearts of customers.
3) Spread Video Marketing to Your Business Digital Platform
Spread the promotional video to various platform digital your business. The platform in question can be YouTube, Facebook, and Instagram, which has many users, especially in Indonesia.
Apart from explaining your product to your audience, interaction is also necessary. For example by responding to comments or replies from viewers.
So, if you want to try the 3 tips for making an interesting business promotion video above, you can also take part in the creative video competition Local Blessing organized by Bank Syariah Indonesia (BSI)
Through a competition that is also in collaboration with the Tribun Network, BSI invites the general public, especially MSME players throughout Indonesia, to take part in a creative video competition that lasts 30 seconds to 1 minute.
Later, in video marketing participating in this competition, MSME actors were asked to tell what plans they would do if they got a savings of Rp. 20 million from BSI.
Tell us about the business that you want to or are currently building, or what plans you want to realize regarding the business if you get Rp. 20 million in cash. Don’t forget, pack the video in an interesting, unique, and creative way.
After expressing your business plan as creatively as possible, participants can upload the video on platform Instagram, Facebook, or TikTok and don’t forget to mention your Instagram/Facebook/TikTok Tribunnews and BSI accounts and use hashtags #BSImilad #LokalBERKAH.
The following is complete information regarding the terms and conditions of the Video Competition Local Blessing.
- Everyone can participate in this video competition, it is open to the public.
- This competition is free and free of charge.
- Video minimum 30 seconds, maximum 1 minute.
- Participant required followInstagram, Facebook or TikTok Bank BSI Syariah and Tribunnews.
Facebook: Indonesian Islamic Bank & Tribunnews
Instagram: @banksyariahindonesia & @tribunnews
TikTok: @lifewithbsi & @tribunnews
- When uploading a video is mandatory mentionInstagram/Facebook/TikTok Tribunnews and BSI accounts and use #BSImilad #LokalBERKAH.
- The video does not contain content that offends SARA, politics, and/or violence.
- Videos with interesting, inspiring, and creative stories will get prizes (the winner is determined by the committee).
- All submitted videos become the property of the event committee (Tribunnews & BSI), and participants are willing to use their videos as promotional materials.
This creative video competition period runs from February 6 to 20, 2022. Meanwhile, the announcement of the winners will be announced on February 25, 2022 via social media and website Tribunnews.
Prizes of tens of millions of rupiah are waiting for you!
The BSI team and Tribun Network will select the winners who are entitled to a prize in the form of business capital savings with a total of tens of millions of rupiah.
The 1st place winner will get a savings of IDR 20 million from BSI. While the second and third winners will receive savings of Rp. 15 million and Rp. 10 million from BSI, respectively.
For those who were not selected in the category 3 winners above, don’t be sad. Because BSI has also prepared a savings prize for 10 participants, each of which will get Rp. 1 million as the hopeful champion.
There is also a favorite champion for the two participants who video marketing hers got likes the most, with each of them getting a savings of Rp. 5 million.
Duh, there are so many opportunities to get additional business capital? Hurry up and upload a creative video about your business plan! In addition, you can also get the opportunity to promote your business products with a wider reach. Cool, right?
#NewEnergiForIndonesia #Sound Your Energy
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