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Johnny Depp: From Cannes Comeback to $20 Million Dior Fragrance Contract Extension

Really accelerated times we live in, now even the grass is growing faster over things. In any case, it went quickly with this comeback. Yesterday, Johnny Depp walked the red carpet in Cannes in a great mood, where his new film »Jeanne du Barry« didn’t end up in the poison cupboard, but opened the festival right away. Of course, they’re all only looking at actor Johnny Depp here, “without prejudice,” as this year’s jury president Ruben Östlund said. Is clear. In this case, however, it would actually be after-judgments, because, as we remember, the 59-year-old actually emerged victorious from the defamation lawsuit against his ex-wife Amber Heard last summer. Even if you were actually sure in this mud fight (hair torn out, faeces in bed, bad news) that there were only losers here who had put in an outstanding performance in terms of self-dismantling.

But that’s how you can go wrong. While Amber Heard has largely disappeared and is now said to be living in Spain, the actor’s big rehab carpet is being rolled out back into the lap of the film community. Should someone say again, we live in times of cancel culture. Such nonsense. If you want, you can always get a second chance, especially if you had awesome cheekbones in »21 Jump Street« and have made a valuable contribution to the equal consumption of eyeliner pencils since his pirate comedies.

Had just before Variety also reported that Depp’s fragrance contract for Dior Sauvage was apparently extended with a record fee. $20 million for three years. Brat Pitt, on the other hand, only raked in around 7 million for Chanel No.5 in 2012. Big actor pay gap. Why did Pitt never go to court against his ex-wife Angelina Jolie?

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Of course, we only look at the qualities of the beauty ambassador Johnny Depp here, without any prejudices or prejudices, and this promotion is surprising. When he was first hired as the face of the fragrance in 2015, he was still surfing the Caribbean wave and in the commercial very authentically embodied the loner rock star who suddenly veers (off the street) to bury his jewelry in the desert ( total nonsense, but beautifully filmed). But, seven years and obviously many glasses of red wine later, didn’t he look bloated and unkempt in the courtroom? The skin has large pores, the hair is slightly greasy, where the beauty industry still tends to rely on cleaners like Timothée Chalamet or Chris Pine. Then there was this unflattering photo of Depp lying on the sofa with ice cream in his crotch. Does anyone still think when they see Johnny Depp that the guy must smell amazing?

The name of the perfume in question is not entirely unproblematic: Sauvage. In German “wild”, “untamed”. Flavor, anyone? Somehow this adjective seems to fit the special events of the last year a bit too well. Dior, or the parent company LVMH, does not usually react squeamishly when it comes to possible misconduct by their employees. Just remember how quickly John Galliano was gone as chief designer. The evidence for his anti-Semitic insults in alcohol was clearly clarified.

The reason for all of this: not just »sex sells«, obviously bad behavior too. Sauvage’s sales were already increasing during the trial. One could now argue that there is no such thing as bad attention. But that’s not entirely true, see Kanye West’s Yeezy shoe for Adidas sitting on the shelves like lead. On the other hand, Depp obviously perceives the possible bad boy image as somehow sexy, rocking and masculine, possibly also as a scent of unlimited freedom. Kind of stinks to high heaven.

Typical Instagram comment: »Scents Type«
This is what the Dior trainee says: “Shouldn’t we give him a beauty contract right away?”
Matching song: »How to fragrance« (Jeremy Fragrance)

2023-05-17 12:06:55
#Stinks #high #heaven

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