From Jack Wolfskin’s existing corporate content, such as image films and product information, our team of experts, led by Managing Director Damian Rodgett, designed uniform and CI-compliant templates. For the visible presentation in the shop area, a total of ten 15 inch tablets were installed on which the created product presentations including cross-selling content for the items on offer can be called up. The user-friendly and intuitive to use tablets were placed close to the product, both with free-standing stands and directly on cloakroom rails in the store. In addition, two larger screens, 55 and 65 inches each, were installed and the image films were shown.
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