IVW-Blitz-Analyze: “Spiegel” wins thanks to digital customers, “Lego” magazines have a big plus

Photo: imago images / Waldmüller

–
–

According to IVW, 60 of the 100 best-selling consumer magazines available in retail lost buyers in the second quarter. But: The negative rate was also sometimes higher. “Der Spiegel”, some inexpensive women’s titles and children’s magazines, including those with “Lego” in the title, have won the sold editions.

–

The number 1 of the magazines available at the kiosk in Germany remains “TV 14”: 1.72 million times the program was sold on average in the second quarter via subscription and individual sales – 4.3 percent less than a year earlier. Otherwise, more than a million buyers in the two most important IVW categories, subscriptions and individual sales, only reach “TV Digital” – and with 1.007 million copies only barely. The magazine lost a full 10 percent compared to the previous year.

Only four titles made it into the top 20 of the ranking: “TV pur”, “Der Spiegel”, “TV für mich” and “Land Idee”. “Der Spiegel”, which for the first time since 2015 has more than 400,000 subscribers. This number is not due to a plus among paper buyers, but to one among digital customers. 123,401 of the 407,931 subscribers are accounted for by the Spiegel Plus offers, which also contain the e-paper.

Aside from the top 20, there is a larger list of titles that have even increased by more than 10 percent: “Lego Ninjago” at 38, “Leisure Month” at 39, “Lisa Living & Decorating” at 46, ” Schöne Woche “on 47,” Lego Ninjago Legacy “on 57,” Revue of the week “on 58,” TV Schlau “on 69,” Meine Woche “on 71,” kraut & beet “on 90,” Leisure time “on 91, “Lisa Flowers & Plants” at 94, “Nature & Healing” at 95, “Fun for Me” at 99 and “Vogue” at 100.

Striking: In addition to “Lego Ninjago” and “Lego Ninjago Legacy”, which made it into the top 100, “Lego Jurassic World” (plus 71.3 percent), “Lego City” (plus 19.6 percent) and ” Lego Star Wars ”(plus 9.5 percent) clearly. The “Lego” brand continues to work extremely well with its print magazines.

Significant losses of 10 percent and more were recorded in the second quarter within the Top 100, in addition to “TV Digital”, “Leisure Week” in 17th place, “Brigitte” in 34th, “Frau im Trend” in 52nd, the “Funny Pocket Book” to 70, “Leisure time exclusive” to 73, “Computer Bild” to 75, “New for women” to 81, “Everything for women”, “The new woman” and “For you” in ranks 86 to 88 and “Total free time” to 92.

Top 100 popular magazines available at the kiosk (subscriptions + individual sales)

–

– .

Related posts:

Nisreen Tafesh: I apologized for the program "Ramez Majnoon Rasmi"

10 perfect couples 4: Milla Jasmine and Safia in the casting, Dita at war with another candidate, a ...

Maggie's love before Kremena ᐉ News from Fakti.bg - Curious

My female teacher suffers from the series and asks if it will ever turn out well

Share this:

• Facebook
• X

Related