Jakarta (ANTARA) – With the launch of Galaxy S20 + and Buds + BTS Edition smart phones and audio devices, this marks the second time Samsung has worked with other K-pop groups after its collaboration with BLACKPINK for the A80 series.
According to Samsung Mobile Product Marketing Manager Taufiq Furqan when met in Jakarta on Monday, the collaboration with K-pop stars apparently had a positive impact on Samsung device sales.
“Mostly impact and outputit’s positive. In fact, from what is not fans also felt that there are things that can be given from Samsung to fandom (fan group), “Taufiq said.
Furthermore, he feels that this collaboration has advantages, both for BTS, its fans, and Samsung. This also had an impact on the sale of these limited edition devices.
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“The impact is all positive, in a good sense for BTS and for us (Samsung). They (ARMY, BTS fans) as fans even when we started announcing collaboration with BTS, they had startedretweet and spread this information from early June, so the organics are very high, “said Taufiq.
“For preorder This BTS Edition, sales are positive, we still accept and many do preorder. Especially in the midst of this pandemic, it turns out there are people who spending for the product smartphone that limited edition like this, “he continued.
Seeing previous trends through collaboration with BLACKPINK, Taufiq said, his party has found a certain inclination from fans to collect items related to his idol.
He said, not all fans want to allocate money to buy technology devices bundling. Thus, for the Samsung Galaxy S20 + and Buds + BTS Edition, it gives fans the freedom to buy devices according to their budget.
“It’s ours learning from BLACKPINK, not all consumers want to buy bundling. So, now we give the freedom to user, do you want to buy hp only, buds only? We follow what he wants customer what, “said Taufiq.
When alluding to what factors are driving Samsung to provide limited edition devices along with K-pop idols, Taufiq said, now fans need something that can show their identity exclusively.
“If we look at the response, this is indeed an identity. For some people like those who are in a place fandom, they use (cellphone) as well as identity, with different products but included collectible items,“she said.
The items that can be collected, continued Taufiq, including cellphones, photo card, and physical albums, have their own value for K-pop fans. This also allows for a market secondhand to sell these items, Samsung products are no exception.
“At the beginning of the pre-order, the market has started secondits for photo card (from this edition). These items are interesting to fandom. However, for Samsung itself, this is not as a hitcher (normal sales), but for specific market For us serve, “he concluded.
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Reporter: Arnidhya Nur Zhafira
Editor: Maria Rosari Dwi Putri
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