Moanes Hawas wrote Thursday, August 31, 2023 12:00 PM
Over the past few years, the iPhone has always emerged as one of the most popular smartphones – if not the most – in the world, and it seems that 2023 will be no different, or at least the first half of it. As the Omdia report indicates, the iPhone 14 Pro Max is the phone The most popular smartphone in the world.
Notably, the iPhone 14 Pro Max is also more expensive iPhone It can be purchased, as it was stated in the report, “The iPhone 14 Pro Max is the most shipped smartphone worldwide in the first half of this year, as Apple shipped a total of 26.5 million units,” according to the smartphone market tracker from Omdia, according to the data. for the first half of 2023.
The demand for high-end phones is on the rise
The report also highlights that the global smartphone market is registering negative growth, according to Omdia, this is primarily due to “the contraction of the mid to low end market due to the economic recession and the expansion of the used smartphone market.”
On the other hand, the market for premium smartphones is constantly increasing because the replacement demand for Apple’s premium models remains strong. In addition, with the increase in Apple’s preference as a premium smartphone, especially in emerging markets, the sales volume and percentage of high-end models such as the Pro and Max continue to increase. The increase among Apple’s iPhone series.
The outlook for the next year is also not very good for the smartphone market. “The mid-to-low-cost market is expected to continue to stagnate in the second half of this year, and the growing part of premium market in the second half of this year with the launch of the new iPhone.
Apple will see a similar trend for iPhones, Hong said, “Apple’s shipments of Pro and Pro Max will increase due to strong demand for premium models, but total iPhone shipments this year will be the same as last year or slightly decrease due to weaker demand for standard and premium models.”
2023-08-31 09:00:00
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