Instagram is making some new, creator-focused changes to its platform, which Instagram boss Adam Mosseri said aims to “make sure the credit goes to those who deserve it.”
The new items consist of three changes: Product tags are now available to everyone, so you can tag a product in your post; You can customize a category like “Photographer” or “Rapper” and show that category every time your name is tagged in a post; Instagram will start promoting more original content on the platform.
In a video explaining the new features, Mosseri said, “If you create something from scratch, it should have more credibility than if you are re-sharing something you found from someone else. We will try to do more to try to rate original content more, especially compared to republished content.” Appreciating original content is nothing new, of course, but Mosseri said Instagram will lean more in that direction.
Translation? Please, please stop posting your favorite TikToks on Reels. We beg you.
new features
We’ve added new ways to score and improve ratings:
product labels
– Improved tags
– Sort by originalCreators are very important to the future of Instagram, and we want to make sure they succeed and receive all the recognition they deserve. pic.twitter.com/PP7Qa10oJr
Adam Mosseri (@mosseri) April 20, 2022
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Meta made it clear that it sees Facebook and Instagram as platforms focused on future creators, not tools for people to connect with their friends. So both platforms have invested in shopping tools, ways for creators to build audiences, and many other things that they hope will encourage creators to stop being TikTokers and YouTubers and start being Instagrammers and Facebookers.
rolls, in particular, It is the focus of this effort. Mark Zuckerberg, CEO of Meta, described the short videos “Fastest growing content format to dateAnd now it’s available via Facebook and Instagram. But anyone who uses Reels knows that it can look like a copy of TikTok, often with the same content I just reposted — the TikTok logo and all — from somewhere else. One way for Instagram to discourage bury it in order, and that’s exactly what Mosseri seems to be planning to do.
As for how Instagram determines what is considered authentic, Mosseri just said it’s difficult and “we will repeat over time.” The move is potentially a big problem for aggregation accounts, many of which are extremely popular sources of memes and trends, but are often accused of stealing content and credit from creators. Mosseri tweeted, “As we lean more towards recommendations, it’s becoming increasingly important not to overvalue aggregators as that would be bad for creators and therefore bad for Instagram in the long run.”
Paying for original content on Meta social products is nothing new, nor is the fact that the most popular things on Facebook and Instagram tend to plagiarism. Metaplatforms have the biggest audiences, but TikTok, Twitter and others tend to be where new memes and trends are created. If Instagram and Facebook want to be successful content creation platforms, they will have to find a way to reverse this. And starting with its most powerful identifier – the ranking algorithm that determines what billions of people see every day – is a very serious first step. Another idea is to pay creators more money, but given that Meta seems to be Lots of cutting coilsThat might not come anytime soon.
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