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Internal document, obtained from a newspaper "The Wall Street newspaper"showed failure "Instagram" In its fierce competition with "tick tock".
Compared to 197.8 million hours per day that users spend "tick tock" Which is characterized by short videos, users spend "Instagram" 17.8 million views on clips alone "Rails"which means less than a tenth.
According to the document, the interaction on the clips "Rails" (Short videos on "Instagram") decreased by 13.6% in the last four weeks through August.
The document also says that the percentage of users "Instagram" Those who think the company cares for them have dropped in recent years from 70% in 2019 to around 20% early this summer.
What is the secret of the withdrawal? "Instagram"؟
And the reason for the decline"Instagram" Before "tick tock"says expert Social mediaMohammed Al-Harthy, I "One of the main problems with Instagram is that nearly a third of its videos have watermarks elsewhere, which means that not all of its content is original, and what’s worse is that much of that content is owned by archrival Tik. Tok.".
Al-Harthy added, in an interview with the site "Sky News Arabia"That "Instagram Pay attention to this crisis, lower the rank of reposted content in recommendations and allocate millions of dollars to support original content creators on the net".
Dedicated company "died" The owner of"Instagram" billions of dollars to attract users to create content on the net, as the producers received "Rails" A total of 120 million so far, according to the newspaper "The Wall Street newspaper".
Digital media expert and lecturer at the American University of Cairo, Fadi Ramzy, believes that "Instagram" need to "Lots of efforts and updates to catch up"tick tock"Which attracts new generations and keeps up with their aspirations".
error in "Instagram"
Ramzy expresses, in his speech to the site "Sky News Arabia"That "That confusion you live in "Instagram" In its shadow, it cannot be separated from a larger scene in which, for two years, it has been reshaping its content according to its tastes. Users"adding it "Instagram is in a state of constant development under the pressure of stiff competition with "tick tock" Attract users".
A spokesperson Meta companyYou have to Narasimhan, for the website "The border" American technology, it is "We still have some work to do, but creators and companies are seeing promising results and our monetization grows faster than we expected as more people are watching, creating and connecting through Rails than ever.".
was "Instagram" It pulled back a recent update after users, including celebrities in art, expressed anger that it looked too much like an app. "tick tock" When it launched, a beta version of the application showed videos and photos in full screen mode, and the update didn’t get the desired interaction from users.
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An internal document, obtained by the Wall Street Journal, showed the failure ofInstagramIn its fierce competition withtick tock“.
Compared to 197.8 million hours per day that users spendtick tockWith short videos, Instagram users only spend 17.8 million views on clips.Rails‘, which means less than a tenth.
According to the document, the interaction on clips “Rails(short Instagram videos) fell 13.6% in the last four weeks in August.
The document also states that the percentage of Instagram users who think the company cares for them has dropped in recent years from 70% in 2019 to around 20% earlier this summer.
What is the secret of the decline of “Instagram”?
And on the reason for the decline of “Instagram” in front of “Tik Tok”, says an expert Social mediaMohammed Al-Harthy, “One of the main problems facing Instagram is that nearly a third of the videos on it are watermarked elsewhere, meaning not all of its content is original, and what’s worse is that much of it that content is owned by archrival Tik Tok. “
Al-Harthy added in an interview with “Sky News Arabia” that:Instagram Pay attention to this crisis, lower the rank of reposted content in recommendations, and allocate millions of dollars to support original content creators on the net. “
dedicated companydiedThe Instagram owner paid $ 1 billion to entice users to create content on the network, with the creators of Rails receiving a total of $ 120 million so far, according to the Wall Street Journal.
Digital media expert and lecturer at the American University of Cairo, Fadi Ramzy, believes that “Instagram” needs “a lot of effort and updates to catch up with” Tik Tok “, which attracts new generations and keeps pace with their aspirations “.
Instagram confusion
Ramzy expressed, in his speech to “Sky News Arabia”, that “that confusion in which” Instagram “lives, cannot be separated from a larger scene in which, for two years, it has modified the format of its contents to suit the tastes of UsersHe added: “Instagram is in a state of continuous development under the pressure of stiff competition with Tik Tok to attract users.”
A spokesperson Meta companyDevi Narasimhan, told The Verge: “We still have some work to do, but creators and companies are seeing promising results and our monetization growth faster than we expected, as more people are watching, creating and communicating via Rails. our”. “.
And “Instagram” had withdrawn its recent update, after users, including celebrities in art, expressed their anger at being very similar to the “Tik Tok” application when it launched a trial version of the application that shows videos and photos in full screen mode, as well as the lack of update on expected user interaction.
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