Nobody said that being an entrepreneur is an easy task, especially in these times. With the evolution of the Spanish economy subjected to the pandemic, many people have developed their creative capacity and have decided to launch new projects, thus embarking on the adventure of undertaking. In this context and according to a study by Observatory of Entrepreneurship of Spain, 96% of entrepreneurs believe that the Covid-19 crisis brings new opportunities to create a company or open business lines.
“This crisis will mean a change in the formulas for doing business, as well as in the production models. That is why this scenario meets the optimal conditions to undertake ”, says María Guzmán, marketing assistant at SumaCRM by Efficy. However, from the company specialized in CRM for SMEs and startups they assure that “Being an entrepreneur is a profession that needs constant emotion, energy and inspiration to achieve goals and not to lose heart in the face of the millions of obstacles that arise every day and more so now with restrictions, budgetary problems and continuous ‘no’s’ ”.
And it is that when times are difficult we must seek more motivation. What better than finding inspiration by approaching books and reading the experience of others who have already achieved success? Whether it’s a heartwarming adventure, an irreverent comedy book, or an essay with strategies that make any entrepreneur think, pose options, and motivate. Therefore, the SumaCRM team suggests these seven books that every entrepreneur has to read and that hide inspirational messages.
The 7 habits of highly effective peopleby Stephen Covey. The book that revolutionized the way of conceiving the world for many people. More than a book, it is a legend. With a unique approach, ‘The 7 Habits of Highly Effective People’ is positioned as the quintessential instruction manual to solve any personal or professional question, and transform it into an opportunity to achieve the life you dream of.
· The largest seller in the worldby Og Mandino. If we think that failure does not suit us, then this sales book is perfect. With it we can learn to improve our lives, decide our future and turn each failure into success, applying the secrets that have worked best for centuries to manage lives and businesses.
· SNAP Sellingby Jill Konrath. Considered a powerful sales tool, the book reviews the infallible techniques to build beneficial relationships, thanks to the optimization of your sales process and its specific instructions, this book is essential to captivate your customers.
· Fanatical Prospectingby Jeb Blount. This book is a powerful resource for entrepreneurs, executives and sales people that clearly and directly discovers how prospecting is the most important phase of any sales process, and details, step by step, a unique approach to take advantage of all the channels they use your potential customers before reaching out to you.
· 365 tricks to sell more, by Anne Miller The flagship guide every salesperson should read at least once in their life to improve their skills, effectiveness and determination to get closer to all of their goals.
· The black book of the entrepreneurby Fernando Trías. This book looks at the main factors why entrepreneurs fail. The conclusion is that, above all, failures are due to human and very foolish reasons, derived from illusion and fear, and not from business management. And that with a previous self-analysis you can know if you meet them, and avoid undertaking. Such as not having unconditional support at home.
· Give to receiveby Bob Burg. The secrets to success finally revealed. It is aimed at those who feel their goals don’t seem to come close despite how hard they try to achieve it. The book tells the story of Joe throughout his own transformation: he learned the power of caring for others, of offering value to them and… his life changed forever!
“All these books show the keys that will help an entrepreneur to focus his objectives and take advantage of the current situation,” maintains María Guzmán, who highlights the importance of “consuming positive, innovative, creative news, books and films, committed to your environment ”.
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