A new alliance in the Niort economic sector. Maif and Camif announce this Tuesday, November 23 to get closer. From January 2022, the Maif mutual will become the majority shareholder of Camif, the e-commerce company specializing in sustainable home improvement. Maif will hold 82% of the capital by Camif.
So that Camif “changes scale”
“An alliance in favor of more responsible and sustainable consumption”, indicates Maif and Camif in a joint press release. The two Niort companies want “offer a viable alternative that stands out from the giants of the market. Maif becomes the majority shareholder of Camif to strengthen the latter’s development capacities and enable it to operate a change of scale”.
“At a time of environmental emergency, it is necessary to act for a more responsible economy”, indicates Dominique Mahé, president of the Maif group. Today, Camif has banned from its catalog all products manufactured outside the European Union and 77% of its turnover comes from the Made in France offer. The company no longer sells microwaves or garden chairs due to their environmental impact.
A merger that the CEO of Camif Emery Jacquillat presents as logical. “We share the same vision, we have a history and even a common geography”.
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