The Swedish furniture giant IKEA is now coming to Vorarlberg. According to the business press agency, the location should be in the exhibition park. The opening is planned for late autumn 2020 and is supposed to be a new type of IKEA.
IKEA will use around 600 square meters of space on the second floor of the exhibition park, which was previously used for the children’s play area. After the renovation work, the opening is scheduled for November 2020, Messepark managing director Burkhard Dünser told the business press agency.
Not a classic location
It is important to note that IKEA will not be implementing a classic location in the exhibition park, since the necessary sales areas with several 1,000 square meters are naturally also missing. “IKEA will implement a completely new concept here that is otherwise only found in international cities of over a million,” says Dünser. The furniture retailer is investing around 1.1 million euros for this.
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According to IKEA Austria, the first “IKEA planning studio” with around 20 employees is planned in Dornbirn. Here you can get extensive inspiration and advice, and order items from the entire IKEA product range. This location brings innovative furnishing ideas and professional advice closer to customers in the region, says Jan Janko, Expansion Manager at IKEA Austria. It is not possible to take articles with you. Deliveries are made directly to your home or to a pick-up point in Vorarlberg.
The new “IKEA planning studio” in Dornbirn follows directly on New York, London, Moscow and Co. Because for the first time this concept will be implemented outside of metropolises. The location in Dornbirn has very good transport links and a catchment area of at least 1.5 million people.