Iceland has probably encountered a number of problems following Brexit and it is clear that it has been a long time.
Over time, British food disappeared from the counter, and in the long run, those Czechs were unable to compete on price. In addition, the last acne that the chain offers on the website is from April 10, 2022.
This week so etzec terminated the operation of the e-shop even though they are called in two closed stores.
The editorial staff of MF DNES managed to win a statement of the company, which revealed that something would be called, or that the chain would leave the Czech market.
There is some restructuring in Iceland and some changes are needed. The system and the way it worked so far were not fully effective and something had to be done with it, said Petr Langmaier. I wonder if the company left the market or left, he couldn’t answer that.
The company, which operated a total of ten stores in the Czech Republic, closed half of them during April. In Prague, the branches at Lukch, Chodov and Trboholch have not been open for more than two weeks.
New goods to the store at Ldv near Iceland In addition, Tesco had a few weeks before this store. However, the fulfillment of the acquisition did not materialize in the end. The existing store does not fit into our expansion priorities, it sent the editorial staff of MF DNES an issue of Teska Ji Netk.
According to the towns, a store in Pardubice is also closed, and customers cannot buy it at the branch in Hostivice near Prague.
Iceland sold British food through the Kok e-shop, where the offer turned sharply to just fifteen items.
Iceland Foods specializes in mraen zbo. It has 860 stores in the UK and is the market leader in frozen goods. It operated abroad in 30 countries and in 2011 entered the Czech market, where until recently it operated ten stores.
Brexit, a pandemic, but also a wolf in Ukraine may be the main reasons for the company’s crisis has not subsided.
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