How Viessmann Corona struck digital cheats

With “Viessmann at home” the sponsor brought the sport to the fans – even if the other way round wasn’t possible

–

Viessmann has made a name for itself as a sponsor, especially in winter sports. The past season was of course not an ordinary one for the Hessian family business either: The corona-related absence of fans at the competitions made it difficult to activate and retain the target group. Together with the Lobeco agency, Viessmann therefore launched a digital show format in order to still reach winter sports fans – with success if you look at the numbers.

–