Social media apps depend on a few things to stay popular or relevant; new and updated content for users to consume, and users constantly return and interact with the app. Interactive features are a great way to get users to stick around, which is why Snapchat has added lens challenges. Lens challenges basically consist of recording a specific act, as defined by the lens challenge, and then asking others to do the same. Here’s how you can use the lens challenges on Snapchat.
This feature is slowly rolling out to users. Make sure the Snapchat app on your phone is up to date. If you still don’t see it, look for pet glasses.
Glasses challenges on Snapchat
Open Snapchat and tap anywhere on the camera’s viewfinder to load the available lenses. Once the lenses begin to charge, tap the smiley face button to access the lens gallery.
At the top of the gallery, you will see all the available challenges. Tap on the lens challenge you want to try, and then follow the on-screen instructions to do the challenge yourself. Once you have completed the challenge, you can send it to a specific friend, add it to your story, or add it to the challenge for all to see.
Currently, there are only four challenges you can try. Lens challenges on Snapchat are supposed to be created by users. If you are looking to create your own lens challenge, you will need to use Lens study.
Lens Studio is a desktop app that is available for both macOS and Windows 10. It requires a pretty decent GPU and at least 4GB of RAM, but its processor can be as old as a Core i3. What Snapchat is basically doing is getting users to create content and make it go viral. If you create an easy but interesting lens challenge that most people can do, it will go viral. It’s that simple and you can count on brands to try.
Social media apps like Snapchat add interactive content for users because if you really take a look at social media, there isn’t much to do there. With Facebook or Twitter, you might check your feed, but that too eventually wears out. With Snapchat, you get fewer updates unless it’s someone’s job to just post to the app. The lens challenge or any other interactive feature not only gives users something to ‘look at’, but also an easy way to participate.
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