Facebook is the most used social network around the world. It therefore represents a great opportunity to grow your business by gaining visibility. The proof in a few figures: at the start of 2020, Facebook had 2.6 billion monthly active users and 1.73 billion daily active users. And above all, every day, there are several billion videos which are viewed on Facebook.
So you can easily understand that it is interesting to use videos to promote the activities of your company. Thanks to Facebook Ads, you can use videos in sponsored posts very well, but there are a few things you should know to make them effective. Check it out all below.
But first of all, do not hesitate to consult our article specially dedicated to Facebook Ads.
1. First of all, choose the right format
Let’s start by talking about the form before the substance. You should know that Facebook supports several videos in the format MP4, MOV or Gif. We therefore advise you to opt for one of the first two because the Gif format is not really suitable for promotional videos.
Then you need to think about the size of the image. Facebook recommends it format 4:5 because it allows you to publish videos without a black band on the sides. But Facebook also supports 16: 9 (horizontal) and 9:16 (vertical) formats.
Finally, be aware that a video integrated into the Facebook feed cannot exceed 241 minutes (but we advise you to make it much shorter), the file size cannot exceed 4 Go and your video should have a minimum resolution of 1080×1080.
Now let’s get to the heart of the matter. On Facebook Ads Manager, you have the choice between different formats for your native videos. You will have to choose the one that best meets your objectives:
- The carousel: this format allows you to display two or more photos or videos in a single post, each with its own title, description, link, and call-to-action. It is an ideal format for presenting several different products, telling a story, explaining a process, presenting several features of the same product and directing Internet users to several pages of your website for example.
- The vertical format: this more immersive format takes up the full size of the screen, it is simply ideal for videos of storytelling.
- Collection : the purpose of this format is to make it easy for users to purchase your products and services. Each collection ad contains one video or image with four smaller images located below it. This is the ideal format if you have different products to sell and want to link directly to your online store to users.
To unlock the full potential of your native videos, you need a good website for your business. With Bizz Online, we build the website of your dreams for you, ensuring that it is well referenced on search engines and that it is suitable for all media.
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2. Choose the right content
Once the right format has been chosen, you must now think about the content of your promotional videos. Again, there are several things to think about:
- Many users watch videos without the sound on Facebook. Your videos must therefore be understandable with or without sound.
- It is therefore necessary to add subtitles on each video.
- Make links with your brand from the first images of your video.
- Don’t make videos that are too long. Indeed, after 30 seconds of video, Internet users tend to lose their attention. We therefore advise you to make videos of approximately 15 seconds.
- Treat the legend of the video to entice users to watch it.
If you feel like you don’t have the talent to shoot videos, don’t worry! You don’t have to post a Hollywood-worthy video to woo Facebook or Instagram users. Indeed, people like simplicity and authenticity especially in a medium like advertising. So don’t hesitate to get started. For example, you can very well record a conversation with one of your customers and post that conversation on your Facebook page. You will see, it will have its small effect.
3. Include links to your website
Once your video is complete and has an interesting message about your products or business, is understandable, not too long, and full of images, you can post it. But don’t forget the basic purpose of your video: to drive traffic to your website and sell more products or services.
So, on each video ad, don’t forget to add a button that sends Internet users directly to your website, and more specifically to your online store. Facebook Ads offers such a feature so why without it?
You’re all set to launch your video ads on social media. But for them to be really effective, you need a good website. With Bizz Online, you can rest easy! We build your professional website from A to Z ensuring that it is well referenced on search engines and that it is suitable for all media. We can even add, if you wish, an online store!
Discover Bizz Online now!
A digital advisor is also available to answer all your questions. And as a gift, we offer you a professional email address, a domain name and secure hosting on Belgian Proximus servers!
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