Many brands favor their visual communication to the detriment of their sound identity. Here is what the AtooMedia teams recommend to you in order to best build your sound communication strategy.
The sound identity of a brand is characterized by the different choices of music that can be used for speaking: advertising, music on hold, voice-overs, etc.
Through your sound identity, you talk about your brand in its entirety and not just its music. But you don’t have to be a professional musician to put together an ideal sound identity strategy. To get a good sound identity brief, precise, clear and complete, we must talk about the brand, its values, what it is, what it does, who it is for, on what media , in what contexts, within what competitive landscape, etc. What matters is the position of your brand and not what you imagine of its music!
We also strongly recommend changing its sound identity over the years. It is almost useless or even counterproductive to invest in a sound identity once and for all and not touch it for years. Sound branding is an evolving process and several criteria make it important to focus on these changes. For example, the style of music in vogue can evolve, consumers, their tastes, the positioning of your brand or the communication tools that you use tend to change over time… This is why your sound identity must adapt. to these changes and evolve over the years.
Do you want to build or develop your brand’s sound identity? Let’s promote your brand together through musical design.
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