how the Corriere.it dating service works

Facebook doesn’t stop. Despite the pressure on BigTech’s alleged adoption of anti-competitive practices is increasing in both Europe and the United States, the Mark Zuckerberg giant continues to expand its product family and enter new industries. Today, Thursday 22 October, in Italy and in the rest of Europe is the day of Facebook Dating: the service to find and meet (also on video, in times of pandemic) potential partners.

Announced in May 2018, a few months after the explosion of Cambridge Analytica case, Dating has been available since September 2018: in these two years or so it declares to have registered more than 1.5 billion matches (two users who say they like each other). Such as? First of all, it is a space that can be activated on request within the Facebook application. There is therefore no need to download any new apps: Dating is an option on the 2.7 billion user social network, such as Marketplace or Watch, that can only be used by adults. You can create a profile by drawing on the information and photos already uploaded to Facebook, but the two environments remain separate.

It is the user who decides whether or not to fish even among the friends of his friends or whether to look for potential partners only outside his extended circle. To spark the spark with a friend on social media, there is the Secret Passions feature: you have to accept it in order to select up to nine people from your contacts and hope that one of them will do the same. Facebook also proposes to add Events and Groups to Dating, so as to increase the chances of running into people with similar interests. Not that the social network it needs: to suggest potential crossings, it draws on everything it knows about its users. Then he puts it on the plate Messenger to communicate, even with video calls; Instagram to add new photos and Stories Facebook and Instagram, which can also be shared in the Dating environment.

The strategy is the usual one, and pursued with the open construction site ofunification of apps: connect the products to increase their value and cross-reference data, and make it difficult even at a technical level any stew requested by the institutions. About the data: Menlo Park uses those relating to Dating activity to target ads on Facebook and Instagram, with the exception of information on gender preferences and religious orientation that are made explicit when creating the profile. Last February she focused on this aspect there Irish Data Protection Commission, who is responsible for applying the European Privacy Regulation and had deemed the formal communication sent to him by Facebook for the launch of Dating, which was scheduled for Valentine’s Day, late and lacking in information and documentation. And it has been postponed to today.

“We respect the GDPR and we have sent all the necessary documentation to the DPC,” Kate Orseth, product manager of the Californians, told European journalists on Tuesday. Dpc Deputy Commissioner Graham Doyle added to Courier service that “after the action taken last February by the DPC, which included an on-site inspection and a series of questions and doubts addressed to Facebook, Facebook has provided detailed clarifications on the processing of personal data in the context of Dating. Facebook has also provided details on how it has modified the product taking into account the questions posed by the Dpc ». “We will continue to monitor the productHe concluded.

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22 October 2020 (change October 22, 2020 | 09:14)

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