There are data that in the world of soccer are never known or kept as a secret, one of these is the cost of the television rights of the Liga Mx teams.
It is good to know how much it costs approximately to buy a Liga Mx game here in our country. Eye! This number is not what Santos is currently selling to TUDN in the country for each game, but it is to give you an idea of how much the rights to each game of a Liga Mx team cost.
In this case of Santos Laguna, which according to reports from several journalists, would be approximately 14 million dollars per year, according to how they sold it to Fox Sports, information that of course has not been confirmed by either of the two. parts.
If we calculate that for each tournament there are nine regular season games and that this team regularly qualifies Liguilla, we have approximately 20 games for a football year and in the case of this team that reached the final, there are more games.
If we multiply the 14 million dollars by 20 pesos that the dollar is on average, it gives us 280 million pesos for a football year, that is, two regular seasons with their respective Liguilla; If there are 20 games in total for the two seasons, it comes out to us at approximately 14 million pesos for the rights to a First Division game, a very high amount but it has several points to touch.
Since Fox Sports began to carry the First Division of Liga Mx with León and later Pachuca, it has become one of the most watched channels on pay television and here I am talking about ALL pay television, not only sports channels.
In recent years, the highest weekly rating of shows, movies, etc. The games of the First Division that were transmitted by Fox Sports took it from pay television, and here were all the teams that passed by their screen, not only when they were visiting Club América or Chivas; this rating was already a constant on that channel.
That is why those supposed 14 million per game could be very profitable for any chain that can pay for them, although currently we see that the trend of sharing rights is increasing; In many cases the millionaire is Televisa and from there it resells the games to IZZI or to Aztecos, as we have seen has happened since last year.
It must also be said: that amount per game is very expensive and that other channels have chosen to buy rights to complete international leagues, which give them content for a whole year instead of having games every fifteen days; there it does depend on each chain what it is looking for.
In our country it is not very common to say how much television stations pay teams for their audiovisual rights; In fact, I only remember that Mikel Arriola said that number but for the rights of the Expansion League, which he commented that they were more than 30 million pesos in total.
In the case of Liga Mx, of course, there is a disparity in the rights of each team and that many earn much more than others without having sporting merits, although in this world of soccer on television, the one that commands is the rating.
By Rubén Anwar
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