Innovative Approaches to Hourly Rates in the Agency World
In the world of agency work, calculating an employee’s hourly rate involves more than just their salary. It also includes expenses related to their work environment, the equipment they use, software, training, benefits, and of course, creating a margin for the agency. Therefore, it is not simply a matter of converting an agency hour into a salary, as Frantiek Bro, co-partner of the PR agency FYI Prague, points out.
While the hourly rates may seem high at first glance, it often does not mean that the employee is working a full 160 hours per month for the agency. For example, a graphic designer may receive a two-hour project and have nothing else to do for the client that week. The employee still receives their fixed rate, even if they are not actively working. It is simply a different way of rewarding, pricing. However, this approach is not as uncommon as one might think. Today, even plumbers typically charge an hourly rate, explains Fekar.
From a global market perspective, the Czech Republic actually sells its work cheaply. While the amounts may seem high, it is true that Czech professionals still offer their excellent skills in marketing, creative communication, or PR at relatively low prices compared to Western Europe. For the same services, significantly more would be paid in countries like Germany, according to Frantiek Bro.
In the case of independent consultants, hourly rates are even higher. A top consultant can charge an hourly fee in the thousands or tens of thousands of crowns.
Examples of hourly rates in 2024 according to professions:
– Data Analyst: 1,905 K
– Account Director: 3,164 K
– Account Manager: 2,328 K
– Coder: 1,195 K
– Social Media Manager: 2,371 K
– Copywriter: 2,317 K
– Art Director: 2,736 K
In conclusion, the concept of hourly rates in the agency world is evolving, with different approaches being taken to compensate employees for their work. By understanding the various factors that go into calculating hourly rates and considering the global market perspective, agencies can ensure fair compensation for their employees while also remaining competitive in the industry.that it does not compete with the original source.
The Future of Hourly Rates in the Creative Industry
Hourly rates are a common way for agencies to calculate the compensation for their employees. However, there is more to consider than just the base salary when determining the hourly rate. Frantiek Bro, a partner at PR agency FYI Prague, emphasizes the importance of factoring in additional costs such as equipment, software, training, and benefits when calculating hourly rates.
A Different Approach to Compensation
While hourly rates may seem high at first glance, it’s important to remember that not all employees work a full 160 hours per month for the agency. For example, a graphic designer may only have a two-hour project one week and nothing else for the client. In this case, the employee still receives their fixed hourly rate. This alternative approach to compensation is becoming more common in the industry.
From a global perspective, Czech Republic offers its services at a relatively low cost compared to Western Europe. Despite the seemingly high hourly rates, Czech professionals provide excellent marketing, creative, and PR services at a competitive price. In countries like Germany, the same services would cost significantly more.
Independent consultants, on the other hand, command even higher hourly rates. Top consultants can charge thousands or tens of thousands of crowns per hour for their expertise.
Examples of Hourly Rates in 2024 by Profession
- Data Analyst: 1,905 K
- Account Director: 3,164 K
- Account Manager: 2,328 K
- Coder: 1,195 K
- Social Media Manager: 2,371 K
- Copywriter: 2,317 K
- Art Director: 2,736 K
As the creative industry continues to evolve, hourly rates will play a crucial role in determining fair compensation for employees. By considering all factors that contribute to an employee’s value, agencies can ensure that their hourly rates accurately reflect the true cost of talent and expertise.
It’s clear that hourly rates are not just about the number of hours worked, but also about the quality of work delivered and the value that employees bring to the table. As the industry adapts to new trends and technologies, hourly rates will continue to be a key factor in attracting and retaining top talent in the creative sector.
id=”–sazba-neni-plat” class=”tit”>Sazba nen plat
Na uvedené střky se není podle odborníků možné dívat v měsíčním měřítku. Neplatí totiž, že pokud je uvedena průměrná hodinová mzda personalisty 1994 Kč za hodinu, odpracuje tento člověk za měsíc 160 hodin a inkasuje mzdu 319 040 Kč. Způsob, jakým jsou uvedeny hodinové sazby prezentovány, může být zavádějící, pokud se převádějí na měsíční příjem, nebo neodpovídají standardnímu plnému pracovnímu úvazku.
Fakturovaný čas je často na úrovni 50 a 70 procent plného pracovního času, co může vysvětlovat zdánlivě vysoké hodinové sazby. Ty jsou ovlivněny různými faktory, jako jsou náklady, zkušenosti, specializace, poptávka a zisk, vysvětluje Pavel Kapar, CEO a zakladatel agentury Kapar PR.
Nejde toti o odměnu pro pracovníka na této pozici. Jde o hodinové sazby, které agentura účtuje klientovi za práci v daném období na zakázce. Nejde o platy! Platby jsou samozřejmě jiné. V sazbách jsou započteny náklady agentury na hodinu práce pro klienta, dodává Kateřina Hrubá.
Do hodinové odměny svého pracovníka musí agentura započítat více než jen jeho plat. Kromě toho musí i náklady na jeho pracovní místo, techniku, kterou využívá, software, vzdělávání nebo benefity a samozřejmě vytvořit firmě prostor pro marži. Rozhodně tedy není možné přepočítat agenturní hodinu na mzdu, k František Brož, dc partner PR agentury FYI Prague, která tak není součástí AKA.
