Liputan6.com, Jakarta – PT Hero Supermarket Tbk (HERO) ensures commitment in the Indonesian retail business after all outlets Giant operating at the end of July 2021. Then what about the company’s future plans and the potential for a number of outlets to be released by third parties?
Head of Corporate and Consumer Affairs PT Hero Supermarket Tbk, Diky Risbianto said, according to the announcement that had been made previously, all outlets Giant ceased to operate at the end of July 2021. Currently, the company is also still conducting several negotiations and conversions as a number of outlets are transferred to third parties.
“Currently we cannot provide details because there are still some negotiations and conversions that need to be done,” he said when contacted by Liputan6.com via email, written on Sunday (1/8/2021).
The Company ensures that it remains committed to the Indonesian retail business through Guardian, Ikea and Hero Supermarket. “And have strong belief in its position as a solid competitive retailer in the long term,” he said.
When asked about the impact of implementing restrictions on community activities (PPKM), Hero Supermarket stated that it continues to adapt to market dynamics and customer trends continue to change. This includes the declining popularity of the hypermarket format in recent years in Indonesia. The company also sees this as a trend in the global market.
“We still believe that the household appliances, health and beauty sectors, as well as daily necessities for the upper class have high growth potential,” he said.
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HERO Stock Movement
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At the close of trading on Friday, July 30, 2021, HERO’s shares were stagnant at Rp 1,900. HERO’s shares were at the highest level of Rp 1,900 and the lowest level of Rp 1,850 per share. Total trading frequency is 71 times with trading volume 1,962 times. The daily transaction value is IDR 370.9 million.
HERO’s commitment to focus on investment from IKEA to the Guardian
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In the information disclosure of the Indonesia Stock Exchange (IDX), June 14, 2021, PT Hero Supermarket Tbk (HERO) emphasized the focus of investment in developing IKEA, Guardian and Hero Supermarket.
The company will focus on investing in store growth in the IKEA and Guardian businesses and continue to invest in the e-commerce business.
“And have ambitions for both brands to become industry leaders in their respective categories,” the company wrote in the IDX information disclosure signed by the Director of PT Hero Supermarket Tbk, Hadrianus Wahyu Trikusumo.
In addition, the company once said it wanted to build up to 100 new Guardian outlets by the end of 2022. The company sees a higher growth potential than IKEA, Guardian, and Hero Supermarket, so it focuses on investing in developing the three brands.
This is done by considering the company’s strategy review which sees the shift of Indonesian consumers and hypermarket formats in recent years to household furniture, beauty and health services as well as premium markets for daily needs.
Therefore, in two years the company targets to quadruple the number of IKEA outlets compared to 2020.
The company also plans to convert up to five Giant outlets into IKEA stores and will increase customer accessibility. The Company has opened an IKEA store with an area of 31,500 square meters in Bandung, West Java. The company will also open an IKEA store with an area of 35,000 square meters in Jakarta Garden City in 2021.
“We are also targeting to open up to 100 new Guardian outlets by the end of 2022,” he said via email, written Wednesday, May 26, 2021.
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