Hermès opens a new store in New York

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French luxury brand Hermès has inaugurated its new New York store, located in the trendy Meatpacking District in western Manhattan.

Located at 46 Gansevoort Street, a stone’s throw from the Whitney Museum and Highline Park, the site measures almost 500 square meters, spread over two floors. Hermès will present its male and female collections there, from silk squares to handbags, including ties, leather goods, perfumes, jewelry and watches, not to mention accessories, shoes and decorative items. .

Some items geared towards younger consumers will also be on display in the store: skateboards, $ 6,000 (nearly $ 5,400) fanny packs for shoppers looking for relaxed luxury, sportier than the very. classic Birkin bag. But it is not yet known whether the store will also distribute the beauty products of the Parisian house, a new category that will appear in 2020.

The new store mixes design elements inspired by the brand’s French roots, colored with an aesthetic unique to New York City: the exterior is in wrought iron and yellow brick, the interior is abundantly lit by a large skylights and large windows. Decorative saddles and other equestrian details recall the origins of the brand.

The store opened its doors this Friday, April 5. The opening of this new store is part of the renovation of the Hermès store network, which already has more than 300. The flagship on Avenue George-V in Paris reopened in November. latest.

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