Jada Pinkett Smith will never cease to amaze us! After music and cinema, it is now in the beauty sector that Will Smith’s wife wishes to concentrate. She is launching a committed skincare line, intended in particular for women over 40.
Like many stars today, Jada Pinkett Smith is seizing the beauty market. After Kylie Jenner, Rihanna, Lady Gaga, Millie Bobby Brown and recently Jennifer Lopez, it is the turn of Will Smith’s wife to conquer our bathroom. With the difference that Jada Pinkett Smith is aimed mainly at women of her age and that whatever their budget. We tell you everything about this new skincare range!
Where can I find Hey Humans, Jada Pinkett Smith’s brand?
Always passionate about care, Jada Pinkett Smith wanted to put her passion to good use. It is therefore on his Instagram account, followed by more than 10 million people, that the star announced the launch of his brand Hey Humans. A range of treatments available exclusively at Target including 20 products of daily care for both women and men: four flavors of toothpaste, six deodorants, six body washes and four lotions. And contrary to what one can imagine with the brands of the stars, Jada Pinkett Smith does not only affix her celebrity image. She is not only co-founder of the brand but also director of creation. Something to please his fans who have validated the news with more than 47,000 “likes”.
Hey Humans the affordable skincare brand
If you can quickly feel lost among all these brands that are emerging on the beauty market, know that this one stands out very easily. Why ? It is ultra affordable. Yes, Jada Pinkett Smith wanted to create a range of care that is for everyone and whatever their budget. “Not only did I want to help create quality personal care products, but I wanted them to be accessible to everyone.” A successful challenge since no product from the Hey Humans brand costs more than $ 6, i.e. around € 5. That’s a good news !
Hey Humans, a committed cosmetics brand
But this news does not end there! Like many brands today, Hey Humans wants to engage in the ecological impact it could have. This is why its packaging is 99% plastic free. “We produce naturally sourced personal care products wrapped in aluminum and paper which are both recyclable materials that help keep our oceans healthier,” she said in her launch video. And to go further, the range of treatments is made up of clean and vegan formulas. Good news for those who want to buy clean beauty.
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