The German Federal Intelligence Service (BND) has made a unique move to attract cryptocurrency and blockchain experts to the agency. The BND has launched a series of non-fungible tokens (NFTs) called “Dogs of BND” on the OpenSea marketplace.
The NFT collection features German Shepherds as its main theme, chosen by the BND. According to BND spokeswoman Isabelle Kalbitzer, all 987 available NFTs were sold and found new owners by June 21st. The collection was released on June 5th.
To receive the NFT, the agency offered a “blockchain test” where participants had to decode a number of symbols associated with Ethereum. The initiative was launched on the BND’s Instagram profile, which focuses on hiring at the agency.
Kalbitzer stated that the purpose of the blockchain challenge and NFT collection was to playfully highlight that the BND is an amazing employer that is also active in its areas of expertise.
This move by the BND comes after recent NFT trends in the cryptocurrency world. In June, bitcoin enthusiasts purchased a non-fungible CryptoPunk #8611 token for 54.5 ETH (approximately $94,000 at the time) and sent it to the burning address.
In April, sportswear manufacturer Puma also announced a collection of NFT sneakers in collaboration with digital artist Wagmi-san and store 10KTF.
The BND’s “Dogs of BND” NFT collection on OpenSea is a unique approach to attract cryptocurrency and blockchain experts to the agency. With the growing popularity of NFTs, it will be interesting to see if other organizations follow suit in utilizing this technology for recruitment or promotional purposes.
How did the German Federal Intelligence Service (BND) use non-fungible tokens (NFTs) to attract cryptocurrency and blockchain experts?
The German Federal Intelligence Service (BND) is taking a creative approach to attract cryptocurrency and blockchain experts. The agency has released a series of non-fungible tokens (NFTs) called “Dogs of BND” on the OpenSea marketplace.
The NFT collection, featuring German Shepherds, was carefully chosen by the BND. All 987 NFTs were quickly sold out and found new owners by June 21st. The collection was made available on June 5th.
To acquire the NFT, participants had to go through a “blockchain test” where they decoded symbols associated with Ethereum. This interactive challenge was launched on the BND’s Instagram profile, which focuses on recruitment at the agency.
According to BND spokeswoman Isabelle Kalbitzer, the purpose of the blockchain challenge and NFT collection was to showcase the agency as an exceptional employer that actively engages in its areas of expertise.
This move by the BND follows the recent trend of NFTs in the cryptocurrency world. Bitcoin enthusiasts bought an NFT CryptoPunk #8611 token for 54.5 ETH (equivalent to around $94,000 at the time) in June and sent it to the burning address.
In April, sportswear manufacturer Puma collaborated with digital artist Wagmi-san and store 10KTF to launch a collection of NFT sneakers.
The “Dogs of BND” NFT collection on OpenSea is a unique strategy to attract cryptocurrency and blockchain experts to the agency. With the increasing popularity of NFTs, it will be interesting to see if other organizations adopt similar approaches to recruit or promote their services.
This collaboration between the German Federal Intelligence Service and OpenSea demonstrates the innovative potential of NFTs. Exciting to see how technology can be leveraged in unexpected ways!