At the height of social media, a generation is born that cannot conceive of a world without internet, Generation Z (young people between 18 and 24 years old), and it is who decides and sets trends on the different platforms.
Among the multitude of labels that define this generation, one of them is presented as a profile of young people who do not read. However, the reading of books did not go out of style and transmutes through the generations without losing its essence.
Many teenagers choose and enjoy this pastime by musicalizing the moment, generating an atmosphere or mood, with different playlists and sharing their fanaticism through thematic podcasts. The focus is on the listener experiencing the sensation of being accompanied and, at the same time, being able to carry out another activity while entertaining and / or informing.
Mexico is the second country, after Brazil, with more listeners of playlists related to reading from 18 to 24 years old and Spotify detected that the time of the day with the highest reading for these young people is in the afternoon, the preferred genre to accompany their book is Latin music. Both women, men and people who do not identify with any Mexican sex coincided with these characteristics.
On the other hand, the interest in reading of this generation has given way to a new trend such as “Bookstagramers” or “Booktokers”, young people who break it on these social networks, being the new influencers of books that mark the new trend of this Generation Z.
Among the terms most searched for by young people on Spotify to get into reading, “playlist to read” stands out with an increase of 485% in the last month, followed by “audiobooks” and “read” among other words such as music to read and literature. . When the time comes to get into reading as a hobby, young people look for immersive playlists that create the perfect environment for reading.
When it comes time to get into reading as a hobby or leisure, teens look to immersive playlists like Coffee, Books, Music to Read, Reading Club, Reading Soundtrack, Read & Unwind, Reading Adventure, which create the perfect environment for reading. .
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