Frank Bachér is an expert in the digital marketing business and most recently worked for over four years as head of digital media at the audio marketer Radio Marketing Service (RMS) in Hamburg. Here the 54-year-old took care of the automated and programmatic booking processes. He was also significantly involved in setting up the audio DMP and represented RMS in the audio focus group of the BVDW. At the end of February, Bachér then left RMS by mutual agreement. Before joining RMS, the digital expert worked, among other things, as coordinator of electronic publishing at Axel Springer, director of marketing at Tomorrow Focus and as managing director of the E-Bay Advertising Group.
So now the move to podcast marketer Julep Media. The Munich startup wants to offer the marketing, distribution and production of podcasts from a single source and is currently establishing itself on the market. Bachér, who will continue to work from Hamburg, will be responsible for sales, partner management and the further development of products. There is a strong focus on the introduction of further marketing products.
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