Lead generation is a process in which interest in the brand is generated in the public, as well as in the products or services of the company using marketing strategies. We are talking about an important process for B2B and B2C companies. The fact is that the meaning of Lead Generation is also understanding why it is a valuable processas well as the strategies we can use in companies when it comes to attracting, nurturing and converting leads.
Getting leads is one of the most important goals of the company. Businesses invest a lot of resources into lead generation, but if these leads aren’t ready to buy, they’ll be harder to sell. In the field of marketing, lead generation it’s basically starting a relationship with someone who shows interest in a product or service.
For which companies is it more interesting?
Lead generation is a key part of the sales funnel. existing in B2B companies. The products of these companies have high value and website visitors are unlikely to buy the product or service directly from the web. Gathering new leads makes them possible companies educate and nurture potential customers through email marketing until they are brought into a situation where they are ready to buy, where the sales team is set in motion to close the sale.
The importance of generating leads is for e-commerce, but also for B2C companies, as both are the most effective channels in online marketing. While not an instant purchase, the collection of lead contact information makes a new impact possible with messages later.
¿Internal or outsourced lead generation?
When it comes to Lead Generation, one of the questions marketing executives often ask is whether to choose outsourcing or internally manage these activities. Most companies choose both approaches. There is a multitude of evidence and results reflecting that how effective it is to work with outsourced lead generation services.
It’s not just the cost savings, there are also other factors that will affect lead generation outsourcing itself.
The time factor
If you’re running out of time to meet sales goalsoutsourcing is very effective.
It takes a long time to recruit, hire, train and equip additional lead generation staff.
level of expertise
Upskilling for our team is always an option, but it is an additional cost. Even after training, there’s still another learning curve to go through.
For that, you need to master a number of skills like SEO, automated marketing, and others.
technology and tools
Lead generation is something that depends on having the appropriate technology for process management. Technology is a high initial investment and a recurring expense that must be made later.
On the other hand, outsourcing gives us access to technology that meets industry standards.
Lack of budget
Salaries are one of the most important issues for SMEs. It becomes a bigger problem when the lead generation process makes us face some extra costs.
For all of this, it is important compare the costs of in-house and outsourced models to know which one is contributing the best ROI.
conclusions
Generating leads is vital for a business to grow healthily. Lead generation success is a matter of science, but also of perseverance. We can say that there is an art to lead generation and nurturing. We have to only 2% of sales happen in a first contactas a large proportion of sales are made once a customer education and maturation process takes place.
Purchasing processes are very different today. Now customers have a lot of information and want to feel connected to the brand, which should answer their questions and needs, but only when the customer requests it. Necessary qualify a potential customer appropriately, so you know when to separate the “shoppers” from the “shoppers,” nurturing the qualifiers so they can go down the funnel.
As can be verified, quality in lead generation is vital to facilitate the purchase of products and services, therefore relying on a good professional company in this area of marketing can be a very profitable investment.
—
sponsored content
