Evocative colors. “As of today – reads the press release issued by the manufacturer – Fiat stops producing gray cars. The decision was taken to enhance the importance of colors in life, embodying the Italian lifestyle and reaffirming the value of the New Dolce Vita of the Brand name”. The Lingotto also underlined how the sea, the sun, the earth and the sky of Italy provided the inspiration for the creation of the various models, explaining that the new color strategy was designed to add a distinctive feature to the brand’s cars . For this reason, for some time now the House has decided to call the colors of the bodywork with evocative names inspired by our peninsula: the Panda, Nuova 500, 500 Hybrid, 500X and Tipo are in fact available in Bianco Gelato, Arancio Sicilia, Arancio Paprika , Passion Red, Blue Painted Blue, Italy Blue, Venice Blue, Dew Green, Forest Green, Rose Gold and Cinema Black.
Appointment on July 4th. Olivier François also reaffirmed the concept: “We have broken the rules: we have decided to discontinue the production of gray Fiat cars. It is a demanding and disruptive choice, which aims to further strengthen Fiat’s leadership as a brand of joy, of colors and optimism. Italy is the country of colors and, starting today, also of Fiat cars. This choice reaffirms to people the values of the New Dolce Vita and the Italian DNA embodied by the Brand. Fiat wants to inspire people to live with optimism and positivity and this will also be one of the missions of the new Fiat 600e, the electric car for families and friends, which will be presented on 4 July”.
2023-06-28 14:55:41
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