In a global comparison, Austria is somewhat less attractive for internationally mobile people than in previous comparisons. But especially among the highly qualified, “Austria” is still very attractive. “In this segment, the country ranks eighth of the most popular places to work in the world. The Austrian economy should take advantage of that, ”says Lukas Haider, Austria head of the Boston Consulting Group (BCG).
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In an international comparison, Austria has fallen four places to 15th place since the previous survey in 2018, shows the study Decoding Global Talent, for which BCG, StepStone and The Network surveyed 208,000 employees from 190 countries. Austria is particularly attractive for Hungarians, Slovenes, Serbs and Germans. Vienna as a city has dropped nine places to 22nd, New York from second to eighth. The most attractive city is now London, ahead of Amsterdam and Dubai. But if you only look at European job seekers, Vienna remains eighth of the most popular destinations.
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According to the authors of the study, the new “virtual mobility” is an opportunity for Austrian employers to retain talent. 57 percent of those surveyed are now willing to work remotely for an employer abroad. As a target country for virtual mobility, Austria ranks 10th internationally, on a par with Singapore.
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In general, the corona pandemic has resulted in fewer people wanting to work abroad. In 2014, 64 percent of those surveyed wanted that, in 2018 57 percent and in 2020 only 50 percent. Canada is now the most popular destination country, no longer the USA. The winners also include Australia, which is now in third place ahead of Germany, and Asian countries. The pandemic also left its mark on this survey: Countries that fight the virus more quickly and efficiently have become more attractive and countries hard hit by the pandemic have lost them.
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For their part, Austrians have become more mobile, contrary to the international trend – 52 percent now want to work abroad, compared to 50 percent in the previous survey. Austrians prefer to work in Germany, Switzerland, the USA and Canada.
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