The Quebec brand Kanuk is opening its first store outside Quebec and has chosen New York to embark on its new conquest. “All roads lead to New York,” says Richard Laniel, president of Kanuk, whom we met in his offices on Rachel Street.
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Olivia Lévy
Press
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“This is a natural step for us, because New York is a benchmark, it is an international showcase. All the buyers of all the brands in the world are in New York. It’s a ‘statement’ to be there. The opportunity is good. A very nice place has become available on Greene, in the heart of SoHo. You have to believe in it, and you believe in it, ”he explains, very enthusiastic.
He also points out that since the news was announced, buyers have been calling from Saks Fifth Avenue, Bloomingdale’s and Nordstrom to have Kanuk coats in their stores.
The store opening is scheduled for the beginning of November.
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The 4000 square foot space is designed by the Montreal architectural firm Atelier Barda and will focus on a “sensory experience that evokes an urban utopia emblematic of Montreal’s winter climate”.
“We go to New York with the idea of giving a special experience. We created a very refined, very modern environment, where coats are king and masters in the store. Customers will enter a large clean room, with lighting designed to highlight the coats, ”explains Richard Laniel.
Kanuk know-how
And what is the perception of Kanuk for Americans? “We are seen as a Nordic brand, which has unparalleled expertise. The parka, the Canadian coat, has become very popular abroad thanks in particular to a certain brand that I will not name [Canada Goose], which is our competitor, but which has opened up the international market for Canadian coats, ”he explains.
Canadian down is also considered the best in the world, says Richard Laniel. “There may be in Siberia where there are equivalents, but our down in Canada is extremely efficient. ”