Edeka is advertising the anniversary with comedian Otto Waalkes and a catchy saying on new posters. However, it is not well received. Farmers protest the statement.
“Food deserves a price: the lowest.” With this saying comedian advertises Otto Waalkes on the 100th anniversary of Edeka on posters of the food chain. Now farmers have protested against this advertisement and Edeka has the posters removed, as the “Emder Zeitung” reports.
Hundreds of farmers demonstrated with their tractors in front of the Edeka warehouse in the Ammerland district, thereby delaying the delivery of the goods, the report said. “It was never our intention to upset farmers and producers with our campaign,” the company said. The poster is a misunderstanding. “The aim of the marketing campaign was to address all localities, such as Minden or Bremen, individually in our sales area. It was therefore clearly the place ‘Essen / Oldenburg’ and not food in the sense of food.”
Campaign by #EDEKA shows an unacceptable disregard for #Food and #Landwirte, @BauernverbandTH: Our #Food have a value and this value has a price! #EDEKA shows the real face of price policy in German #LEH, AH pic.twitter.com/RjMtZb7eAP
– Thuringian farmers’ association (@BauernverbandTH) January 27, 2020
In addition, Edeka had informed that a price change would not be at the expense of the farmers, but would be borne by the wholesale trade.
Dirk Toepffer, Lower Saxony CDU-Council leader, described the campaign as “shameful”. This shows that the company did not understand it and expects Edeka to apologize to the farmers.
,@JuliaKloeckner comments on the new one #Werbekampagne of #EDEKA #Food pic.twitter.com/Ls3GuTFNQr
– top agrar (@topagrar) January 27, 2020
Agriculture Minister Julia Klöckner published a statement on the Edeka campaign on Twitter: “I can understand the anger of the farmers. It’s like David against Goliath when farmers negotiate with the trade. I can do the best that food always has to be used for tempting offers and for dumping prices Will no longer understand (…). In the end, this bathes the producer who has less and less. ”
– ,
