América Ferrera and Kate del Castillo lead a group of eight Latinas who are inviting Hispanic women in California to continue implementing health measures to prevent the spread of covid-19.
The eight women, including the journalist María Elena Salinas and the artists Patty Rodríguez, Rosario Dawson, Liz Hernández, Chloe Bridges and Francia Raísa, are the face of the initiative “Together we are stronger”, which aims to Urge the Latino community not to lower their guard in the fight against the pandemic.
The initiative is part of the “Your actions save idas” campaign, and it was achieved thanks to an alliance between the state of California and the Poderistas organization.
“We all have to do our part to keep our community healthy and safe, getting vaccinated and continuing to wear a mask. We are stronger together, ”Ferrera said in a statement.
The artist is a co-founder of Poderistas, a community built to celebrate Hispanic culture and promote the power of Latinas.
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Public messages in Spanish in English are currently being broadcast statewide on television and social media platforms.
The initiative is specifically targeted at California’s Latino population to help reduce the disproportionate impact of the pandemic on the Hispanic community.
Ana Matosantos, Cabinet Secretary for the Governor’s Office, Gavin Newsom, highlighted in a statement sent Thursday that “the voices of these incredible Latino leaders will help the important messages of wearing a mask and getting vaccinated reach the Latino community.”
California has its vaccination process underway for people over 16 years of age, and, as of this Wednesday, the Golden State had applied 31,398,938 doses.
Efforts by the California Department of Public Health are focusing on encouraging immunization, and continuing with guidelines for safe practices, such as maintaining social distancing and wearing a mask where necessary to help limit further spread of the virus.
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