Jakarta, CNBC Indonesia – Antoni Salim’s conglomerate continues to surprise him. After recently immersion infrastructure with the acquisition of the MBZ elevated toll road, come forward booming technology through the data center, it is now entering the old business, coal that is doing well.
He has hundreds of companies, dozens of business sectors he has entered. But rest assured, coal isn’t the end either, as there are still plenty of shopping lists Salim family. Two strategic keywords that stick with yourself Antoni Salim it is innovation and expansion.
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Whenever he has a new business, the first action he takes is to create new products, fill the market brand-brand different so that existing competitors are difficult to develop, let alone new players. Which he did both organically and ainorganic
The most classic example is Indomie. Instant noodles production Salim’s main business, PT Indofood Sukses Makmur Tbk (INDF), was dissatisfied after dominating the instant noodle market, devoured Supermi’s rival brand Sarimi and created new brands such as Sakura noodles, Pop Mie and Mie Egg Cap. 3 chickens.
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