(Reuters) Positioned for its advertising division in the middle of the difficult times Facebook new his future business with virtual realities. I will receive that in the current year Facebook Reality Labs (FRL) has a separate pillar alongside the apps Facebook (FB 328.69 +1.26%), Instagram, Messenger and Whatsapp, the US company announced on Monday after the market closed. Meanwhile, the world’s largest social network is getting the new data protection rules from Apple (AAPL 148.64 -0.03%) to feel more and more. Third quarter revenues increased 35% to approximately $ 29 billion, but were well below expectations. Even Facebooks revenue guidance of $ 31.5 billion to $ 34.0 billion for the current quarter was disappointing.
The new operating system for Apple’s iPhone makes it harder to personalize advertising, making it less effective. Facebook generates around 97% of its income from advertising. Now the company spoke of a “considerable uncertainty” due to the new iOS system. Snapchat operator Snap had a similar experience (SNAP 54.50 -1.16%) expressed and thus sent his share downhill. at Facebook however, it even went up after the hours. Investors looked more at the plans for repositioning the business with virtual realities, which also includes Oculus, and building an online world – the so-called “metaverse”.
The vision of company boss Mark Zuckerberg is that ultimately Facebook-Users can jump back and forth between different devices and applications in the digital world and communicate with one another with the help of virtual realities. Many are hoping for more details about the plans from the developer conference on Thursday. According to media reports, the group could then also miss a new name.
The network, which includes the messenger Whatsapp and the photo platform Instagram in addition to the platform of the same name, now has 2.9 billion active users per month. This means that more than every third resident in the world is registered with the US group.
In addition to the recent challenges in the advertising business plague Facebook further problems. These include allegations against the company, which was founded by Zuckerberg in 2004, of doing too little to counter false information and hate speech, which were fueled again by the statements of ex-employee Frances Haugen. she throws Facebook pretending to have put profits above security. Before the British Parliament, Haugen stressed on Monday that the algorithms should no longer drive extreme and divisive content.
The world’s largest online advertising space, Alphabet (GOOGL 2’748.94 -0.09%) and twitter (TWTR 62.11 -0.21%) publish their quarterly figures. Experts do not expect the two US firms to be as strong as Facebook are affected by the effects of the Apple update.
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