Goodbye “Like”, welcome “Follow”, after a long period of cohabitation Facebook is preparing to finally say goodbye to the number and key that for a long time have made a page successful, replacing them with a solution that probably makes more sense. There decision is part of a series of changes with which Menlo Park wants to completely review the experience within these sections of the Social Network, making it, in the intentions of Asad Awan, head of the Public Connections and Monetization section, clearer and more enjoyable for all. The changes have started in this hour and slowly will extend to the entire social network.
Since the inception of Facebook Pages, “Likes” have been a way to determine how many people were actually interested and wanted to see them appear in their news feed. A fundamental number to decree its success and show everyone how strong your community was.
However, after the introduction of “Follow”, that is the possibility to follow the updates of a page without clicking “Like”, a certain confusion arose, especially in social media managers, who could not determine with certainty which of the two numbers was more important With this rotation the situation should be clearer.
A change that is also partly philosophical. The fact that we like something automatically predicts a positive judgment of taste, one embracing that cause, but when we follow something we may simply be interested in receiving updates, without appreciating it. On the other hand, the often the value that counts within a social network is almost never the satisfaction, but the attention, even when negative.
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